Tag: Web Advertising
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What is digital marketing using step-by-step YouTube advertising?
Due to the spread of the new coronavirus infection, people have refrained from going out, and digital-based services such as telework, online drinking parties, and online events have rapidly become popular. In an environment where the opportunities for consumers to interact with media are shifting from television to digital, what kind of marketing measures are…
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Instagram is a community tool that connects users with the same hobbies – SNS user motivation survey (Trenders research)
Trenders Inc. announced the results of a “user motivation survey” on YouTube, Twitter, and Instagram on October 19, 2020. The survey period is from September 18, 2020 to September 23, 2020. The survey was conducted among 800 male and female SNS users between the ages of 15 and 49 who answered in a preliminary survey…
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How does Google protect users from malicious ads?
In Japan, Google has the largest share of the search engine market for both computers and smartphones, followed by Yahoo!. Among them, just as many people trust and use Google’s search engine, Google’s search engine also strives to ensure that the advertisements displayed are safe and reliable. While society is in turmoil due to the…
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Internet advertising expenses in 2020 are increasing by 105% compared to the previous year (CCI/D2C/Dentsu/Dentsu Digital announcement)
On March 10, 2021, the four companies (CCI/D2C/Dentsu/Dentsu Digital) that lead the domestic Dentsu Group in the digital advertising field announced the “2020 Detailed Analysis of Advertising Expenditures and Internet Advertising Media Expenditures in Japan”. Among the survey results of “2020 Advertising Expenditures in Japan” announced by Dentsu in February 2021, we analyzed Internet advertising…
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What is Google doing to improve privacy in digital advertising?
What is Google doing to improve privacy in digital advertising? Digital advertisements displayed online on computers and smartphones. Until now, there has been a tendency to invest in TV advertising rather than digital advertising, but in 2019, domestic digital advertising spending exceeded TV advertising spending for the first time, and continues to grow year by…
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The type of advertisement that consumers like the most is “movie advertisement.'' Discrepancy from marketers' preferences – "Global Advertising Equity Ranking" (surveyed by Kantar Japan)
Kantar, a world leader in marketing insights and consulting, announced the world’s first “Global Advertising Equity* Ranking” on October 1, 2020. The survey was conducted among approximately 4,000 consumers in seven countries and over 700 senior marketers from around the world, including Japan. This research reveals the ads that consumers and marketers prefer. *The ‘Advertising…
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Introducing 10 SEO tools
SEO is essential when attracting customers to your homepage. By performing search engine optimization, you can rank higher in search results and increase traffic. There are several types of tools that can help with SEO. Therefore, this time, we will introduce the types of SEO tools and 10 representative tools that can be helpful. Types…
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Google explains! How to reflect user intentions in online advertising
Online advertisements that are distributed on the Internet and displayed on websites and emails. Google Ads is an online advertising service provided by Google that aims to promote sales and improve brand awareness by displaying advertisements to users who are interested in products and services. To maximize the effectiveness of online advertising, it is necessary…
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What are the characteristics of YouTube ads? Explaining the key points and billing types of video advertising that you should keep in mind
YouTube is an online video distribution site that boasts the largest number of unique users (UU: number of users who visited within a certain period) of any SNS in Japan. From its launch in 2005 to 2021, it is a large platform that has been used by many users around the world, and has even…
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Explanation of ad blocking and the latest recommended content blockers
Have you ever noticed an advertisement while doing internet research on your PC or smartphone browser in your daily work? While it’s fine in your private life, it can become a hindrance if there are a lot of such advertisements during work. Such ads can be easily blocked by changing settings or installing tools. Not…
