Tag: Web Advertising
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What is retargeting advertising? We will explain the mechanism and usage examples.
One type of Internet advertising is called “retargeting advertising.” It’s a very effective method for users who have visited your site once, so if you want to distribute Internet advertisements, there’s no reason not to use it. This time, we will explain how retargeting advertising works and examples of its use. What is retargeting? Retargeting…
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Rapid growth of electronic comics/What is LINE Manga's "work-independent" advertising?
E-comics are selling well in Japan’s harsh economy, which has been in a long-term recession. In the e-book market, e-comics account for more than 80% of the total, with sales of approximately 240 billion yen (according to 2018 research). In the rapidly growing e-comic market, LINE Manga is running effective promotions. The service was launched…
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What is Toyota Motor Corporation's advertisement that does not aim for clicks? How to encourage users to change their attitude
Source/New possibilities for search advertising – Changing the attitude of potential customers by introducing target impression share: Toyota Motor Corporation The purchase rate of cars online (EC sites) is 1%. Compared to other industries, it can be said that the number of people who purchase cars online is still small. However, even though 99% of…
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Google Shopping Ads – Introducing examples and points of use
The use of Google Shopping Ads is expanding as more people purchase products online. Google Shopping Ads are search-linked ads that allow you to display products from e-commerce sites and physical stores on the search results page for the product that users are looking for. Since purchase decisions can be made based on product information…
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YouTube ads exceeded TV commercials in reach and speed (Google Media Lab team research)
YouTube’s popularity is increasing year by year, and as of June 2019 in Japan, there were over 170 channels with over 1 million subscribers. In addition to enjoying YouTube on devices such as smartphones, tablets, and PCs, it seems that the number of users who are enjoying YouTube on TV screens is also increasing. Is…
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You can use it now! How to maximize the effectiveness of Facebook ads
Facebook advertising has become a popular marketing strategy for BtoB companies. Google Ads and Yahoo! Compared to advertising, it is easier to set up advertising even without operational expertise, making it an easy strategy for companies just starting out. However, Facebook ads, Google ads, Yahoo! As with advertising, features are updated daily, so you’ll need…
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Key points for utilizing BtoB video ads and creating videos
Video advertising, mainly on YouTube, is often used by B2C companies, but recently it has also started to be incorporated into B2B products and services. Video ads have the advantage of conveying an overwhelming amount of information at once compared to still images. Therefore, the ability to promote any product or service through video is…
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Improving CVR (conversion rate) with advertising that abandons assumptions / Explaining the case study of Insweb
In recent years, online marketing activities have become an essential and important measure for companies to acquire prospective customers and establish contact with consumers who can become new customers. However, since consumers engage in “complex information search behavior” when choosing the products they need online, even if they are able to contact them, it may…
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What is web advertising? Explaining the mechanism and characteristics of typical web advertising!
When attracting customers on the Internet, web advertising is the fastest way to see results. However, since there are so many types of web advertising and it requires a budget for advertising, many people may feel vaguely uneasy about it. Therefore, in this article, we will provide an overview of web advertising as well as…
