Tag: Web Advertising
-
Is domestic internet advertising dominated by “GAFA+”? Changes in domestic internet advertising and the future (Survey of popular internet advertising companies)
Sales Net Advertising Co., Ltd. estimated the dependence of the top 10 advertising agencies on “GAFA+” (Google, Amazon, Facebook, Apple, Yahoo!, LINE). According to this report, a situation has emerged in which Internet advertising in Japan can almost be described as an oligopoly of GAFA+. Looking back at the changes in Internet advertising, a successful…
-
“I strongly feel that user behavior analysis using cookies etc. is lacking” has more than doubled since 2018 (Survey by Saika Co., Ltd.)
Saika Co., Ltd. conducted a “Survey on the Usage of User Behavior Analysis Using Cookies, etc. 2020 Edition” and announced the results. This survey has been conducted every year since 2018, and this survey found that the number of people who feel that user behavior analysis using cookies etc. is insufficient has more than doubled…
-
What to do when a competitor's listing ad appears on your service
Google and Yahoo! Many marketers have probably seen a competitor’s advertisement appear when searching for their company or service name in the search window. As a competitor, it’s understandable to be concerned that the company is intentionally trying to capture users considering its own services. Although there are some companies that display advertisements intentionally when…
-
From image advertising (branding advertising) to direct advertising (advertising that sells). Direct advertising is expected to account for more than 70% in 2025 (survey by popular online advertising companies)
Sales Internet Advertising Co., Ltd. calculated the trends in the amount of “direct advertising (selling advertising)” and “image advertising (branding advertising)” and made future predictions. Image advertising has been the mainstream in Japan since the postwar period, but as the social and economic environments surrounding consumers and businesses have changed, the use of direct advertising…
-
What is Google's new digital advertising display "About this ad"?
Now that the handling of personal information has become stricter, privacy protection is a topic of worldwide concern. Google has announced the introduction of “About this ad” as a new digital ad display feature. The purpose is to improve the user experience, and we plan to start using it with Google Ads and then expand…
-
What are deep link ads that direct people from the web to apps?
In mobile marketing, the web and apps have a relationship that complements each other’s strengths and weaknesses. Anyone can easily visit the web, but it is inferior to apps in terms of display speed and usability. On the other hand, although apps require more effort to install, they have a simple configuration and run smoothly,…
-
Approximately 40% of data traffic on major content sites was advertising (Kadokawa ASCII Research Institute, Inc.)
Kadokawa ASCII Research Institute, Inc. conducted a survey on the percentage of advertisements in content viewed on smartphones. The amount of data transferred when a user uses the Internet includes not only the amount of information about the content itself, but also the amount of information about advertisements. This study investigated how much of the…
-
What is the difference between outstream video ads and instream video ads?
Video ad formats can be broadly divided into “outstream video ads” and “instream video ads.” The video ad format provided by Google can be displayed on YouTube and the websites of Google video partners, and can be expected to increase brand awareness, promote sales, and acquire potential customers. In this article, we will introduce the…
-
Improving awareness and acquiring customers with Google ads and offline ads
Offline advertising, such as TV, newspapers, and magazines, which does not go through the Internet, has the advantage of making it easier to target specific areas. On the other hand, advertising effectiveness is difficult to measure and often reaches a plateau. Yume Shokunin, a company introduced by Google as a successful example of Google Ads,…
-
How to determine the budget for web advertising and how to best allocate it
Budget is as important as acquisition goals when operating web advertising. Web advertising can be broadly divided into various types based on media, advertising menu, and billing format. Managing uneven web advertising within budget and achieving goals is never easy. One of the most difficult things for operators is deciding how much budget to spend…
