Tag: Youtube
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What is VTuber? What preparations are required to become a VTuber right now!
In recent years, it has become common to see videos uploaded by creators called “VTubers” on YouTube. It is easy to think that creating videos as a VTuber requires advanced skills, but it has become surprisingly easy to create a character and get started. This time, I will explain how to become a VTuber, what…
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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YouTube is a media whose usage has increased due to the coronavirus pandemic – Survey on “information gathering” by executives in 2020 (surveyed by Management JP Research Institute)
Keisha JP Co., Ltd., which provides job change and career support services for executives, announced the “2020 Survey on Executive Information Collection” on September 29, 2020. The survey period is from September 8, 2020 to September 17, 2020. We received responses from 103 male and female executives. This investigation revealed the actual state of information…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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Changes to advertisements for Townwork and WOWOW/Significant improvement in numbers with YouTube first
The spread of the new coronavirus, which has caused a pandemic around the world, has changed traditional lifestyles and caused various changes in people’s behavior and consciousness. In line with the behavior of consumers, who have significantly increased opportunities to interact with digital media, such as by moving events online, actively using e-commerce sites, and…
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What measures did Kakaku.com take to improve its brand value by focusing on pulse consumption?
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Kakaku.com, which operates the purchasing support site “Kakaku.com” and the restaurant search and reservation site “Tabelog,” has been operating “Job Box,” a bulk search site for job information, since 2015. Since its launch, the site has grown into a site used by users of a wide range of age groups, and in 2018 it began…
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Utilization of YouTube ads – Digital shift in advertising as seen in the case of Chocola BB
With the widespread use of digital devices such as computers and smartphones, the market for online and mobile advertising is expanding and increasing its presence. In response to the recent trend of digital shift, Eisai Co., Ltd., which sells healthcare products such as “Chocola BB” and “Healthcare,” attempted to introduce video ads exclusively for YouTube.…
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What is a YouTube short? Can it be monetized? Explaining how to post videos and tips on how to make them
Did you know that short videos are currently trending all over the world? In particular, YouTube, the world’s largest video sharing platform, offers a short video service called “YouTube Shorts,” which is attracting attention. With “YouTube Shorts,” you can easily create and post videos using just your smartphone, without having to bother with equipment such…
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What is digital marketing using step-by-step YouTube advertising?
Due to the spread of the new coronavirus infection, people have refrained from going out, and digital-based services such as telework, online drinking parties, and online events have rapidly become popular. In an environment where the opportunities for consumers to interact with media are shifting from television to digital, what kind of marketing measures are…
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Instagram is a community tool that connects users with the same hobbies – SNS user motivation survey (Trenders research)
Trenders Inc. announced the results of a “user motivation survey” on YouTube, Twitter, and Instagram on October 19, 2020. The survey period is from September 18, 2020 to September 23, 2020. The survey was conducted among 800 male and female SNS users between the ages of 15 and 49 who answered in a preliminary survey…
