Many BtoB sites display the logos of companies that have introduced products and services side by side in order to highlight their track record. For users who visit a site to gather information about the product or service, seeing the logo of a major company they know by name gives them a sense of trust in the product or service.
How do people in charge of BtoB sites collect and post logos of companies that have introduced them? This time, we will introduce how to collect the logo of the company that has introduced it, along with some points to keep in mind.
Purpose and benefits of posting the introduced company logo on the BtoB site
There are three purposes and benefits of posting the logo of the company that has introduced it.
① Fostering a sense of trust and security in products and services
For users who visit the site after learning about the product or service through introductions, word-of-mouth, or internet searches, a list of company logos that have been introduced gives them a sense of trust and security about the product or service.
② Emphasize that you are supported by major companies
If there is a logo of a well-known major company among the introducing company logos, it will give the user the impression that the product or service is worthy of being supported by a major company.
③Visually highlight the implementation results
By arranging company logos, rather than displaying the companies that have introduced it in text, you can visually show what kind of companies have adopted it and how much of it they have adopted. A look at the page listing companies that have introduced SmartHR will give you a good idea.
List of companies that have introduced it ｜SmartHR｜No.1 market share cloud HR and labor software
How to collect company logos
How does the person in charge of the site collect the logos of the implementing companies? There are two such patterns. Both require cooperation and collaboration from sales staff.
① Request for company logo to be posted at the time of contract
When a new contract is decided, the sales person will ask the person in charge of the company about posting the company logo on the product/service site.
Some companies may refuse applications because they do not want to disclose the introduction of their products or services. In order to display your company logo, we may offer preferential contract terms, such as waiving the first month’s usage fee.
As with SmarhHR, it is also possible to widely publicize the implementation results along with the company logo by disseminating information about the company that has introduced it as a press release.
Press release archive
② Request publication of implementation examples and company logo
When requesting implementation examples, we will also include your company logo. Companies that approach companies to publish implementation examples have achieved certain results, so it is easier to obtain cooperation than when requesting publication of the company logo at the time of contract.
Even if your application is rejected, you may be able to obtain permission to post your company logo.
How to request a company logo
When requesting publication of a company logo through a sales representative, please follow the steps below.
①Consult
When making a consultation, inform them of the purpose of use, location of use, period of use, desired data format, and state that the use will be based on the company logo usage manual. If you have any images to use at this time, it would be a good idea to attach them as well.
② Submission of usage permit
If your company requires you to submit an application for permission to use a logo, please prepare the specified format and submit it.
③Receiving company logo data
You will receive your company’s logo data as soon as you receive permission to use it. At that time, check the data format and usage manual. The data format is recommended if it is AI data, as it can be used for a wide range of purposes such as exhibitions and pamphlets.
④Site reflection/image sharing
The received logo data will be reflected on the site. If there is a logo usage manual, carefully check the regulations regarding minimum usage size, colors used, prohibited items such as processing and deformation, and make sure that the manual does not violate the manual.
When actually posting the image on the site, we will share the image with the company and ask them to reconfirm that there are no problems. If there are no problems with the company’s verification, we will post it as is.
Renewal of application permission/handling of logo data
Depending on the company, it may be necessary to renew the application permit every year. Be sure to share it with the person in charge or department so you don’t forget to update it.
Also, be sure to properly manage the corporate logo data you receive from the company to prevent it from being lost or leaked. We will build an in-house corporate logo management system and manual so that even if the person in charge changes, the information shared by the company that introduced the system can be inherited without fail.
summary
- Posting the logo of the company that introduced the site helps create a sense of trust and security for users visiting the site.
- The company logo will be posted when a new contract is decided, and the sales person will ask the person in charge of the company about posting the company logo on the product/service site, or when requesting introduction examples. conduct
- If you have a logo usage manual, carefully check the minimum usage size, colors used, prohibitions such as processing and deformation, and make sure that it does not violate the manual.
- Build an in-house corporate logo management system and manual so that even if the person in charge changes, the information shared by the company that introduced the system can be inherited without fail.