Web marketing widely advertises products and services to the world and encourages actions that lead to profits. In today’s internet age, it plays a very important role.
The most important thing to achieve results in web marketing is to create content from the user’s perspective.
Is there anyone who is doing web marketing and has these problems?
・The number of website accesses does not increase
・The PV (page view) of the website does not increase
We will tell you about measures to solve the above concerns and what it means to create content from the “user’s perspective.” We will also introduce effective SEO techniques.
What is user perspective?
Let me explain what we mean by user perspective.
Since it is web marketing, it is necessary to deepen relationships with prospective customers and customers (hereinafter referred to as users) and connect them to business.
This starts with understanding the information needs of users, such as what they want to know.
It is also important to continue disseminating content that meets those information needs.
To put it more simply, it means “continuing to write articles and information that are useful to the users who read them.”
SEO techniques to increase the number of accesses and PV are only short-cut measures, and in most cases do not produce the desired results.
If the original content is bad, the number of accesses will not increase.
Therefore, it is absolutely necessary to “write articles that are useful for users.”
Common NG examples for content with low access numbers
Some common examples of articles with low access numbers include:
- It is a personal diary/impressions.
- You can’t tell who the target is by just looking at the title.
A surprisingly large number of articles are reports or diary entries that are simply written about one’s impressions.
“Hokkaido trip”
Personal diaries are just records of things that happen to you, so unless you are a celebrity or famous person, you won’t be interested in a personal diary.
Setting the title is also a very important element.
If you create a vague title aimed at an unspecified number of people in order to increase the number of accesses, your rating from Google will not improve.
Being able to see at a glance who you are writing for will ultimately lead to an increase in the number of accesses to your blog.
For example, by using the title “[Recommended for families with children] Sapporo/Furano rental car trip for 3 nights and 4 days”, you can identify specific keywords such as “with children”, “Sapporo”, “Furano”, “rental car”, and “3 nights and 4 days”. enter.
The number of hits will definitely increase, and it will be easier to catch the attention of people who search. By creating creative titles and including information not found in guidebooks or travel websites, you can create content that further resolves users’ problems.
What does quality content look like?
What kind of “high-quality content” do users seek?
We will introduce you to the basics of actually writing an article.
1. Easy to read text
Sloppy sentences with many conversion errors, typos, and omissions leave a bad impression on users.
In addition, difficult kanji and expressions that are unfamiliar and difficult to read are difficult to understand and do not resonate with users.
As a guideline, if you write with the assumption that the content can be understood by junior high school students, the text will naturally be easier to read.
2. Organize your content
Use appropriate paragraph and section division to help users quickly find the information they are looking for.
3. create your own content
Rehashing or copying other sites provides less value to users. Create your own content and include information that is useful to your users.
Also incorporate new content to keep existing users coming back and to attract new users.
SEO techniques for creating high-quality user-oriented content
Finally, let me introduce some SEO techniques.
All of these are the minimum things you should do if you want to get results with web marketing.
1. put keywords in headings
Be sure to include keywords that are likely to be searched in the headings within the text.
If your page contains keywords that match your information needs, it will be more likely to be displayed on the search screen and clicked.
Also, when displayed in search results, a link may be created that takes you straight to the heading.
This is a very helpful feature for users as it allows them to quickly navigate to the information they want.
2. Use WordPress
There are free blogging tools such as Ameblo, but they tend to be less versatile in customization, and they have the disadvantage that if the service itself ends, your blog will disappear.
Therefore, if you want to increase the number of accesses stably, get your own domain and use it with WordPress.
WordPress is definitely easier to deal with SEO. It is also true that many successful sites use WordPress.
3. Attach SNS share button
SNS “likes” and “tweets” are very influential.
Being shared on SNS such as Twitter and Facebook gives your article an opportunity to be seen by more people.
You can also expect a backlink effect by having people link to your site.
Be sure to post social media share buttons in prominent locations. It is also effective to create a design that is easy to stand out.
4. Eliminate broken links
Broken links are considered unmaintained and will lower the quality of Google search results. Please check regularly to see if the links in the article are broken and can be accessed properly.
WordPress has a feature that automatically checks for broken links.
There are also useful plugins that will add a rel = “nofollow” tag (telling search engines not to follow the link) in the unlikely event that a link breaks.
summary
How was it?
We have introduced some SEO techniques recommended for those who want to increase the number of visitors.
All of them are important, so make sure you don’t miss any of them.
Lastly, I would like to remind you once again that in order to increase the number of accesses, you must “continue writing articles that satisfy your prospects and customers.” It’s the most troublesome, but the most important.
If you continue to write high-quality articles that solve users’ problems and implement SEO measures, the number of accesses will increase naturally.