Content marketing is a marketing method that aims to create and disseminate content that is valuable to target customers, acquire and nurture potential customers, lead to purchases, and further establish them as fans.
Content marketing targets customers whose needs for a specific product have not yet been realized, rather than those who have already realized their needs. In other words, content marketing allows you to attract potential customers and turn them into profits. It has been attracting attention in recent years as a new method to replace the sales-type advertising methods that have become less effective.
Advantages and disadvantages of content marketing
When implementing content marketing, be sure to understand the advantages and disadvantages.
〇Advantages
- You can connect with potential customers who have not yet appeared as potential customers.
- It is possible to cultivate customer needs for products that have not yet emerged as market needs.
- Customers’ confidence in the company can be increased.
- High cost-effectiveness in the long term
〇Disadvantages
- Managing a site takes time and effort
- It is not cost-effective in the short term because it does not have an immediate effect.
- Reach power is not necessarily high
- must be tackled in the long term
Content marketing has high expectations as an effective tool for attracting customers, but it is not a method that will yield immediate results. In content marketing, it is necessary to set the final goal and always have a strategy in mind, such as how to continue distributing high-quality content, and how to connect it to sales and profits.
Reference article
