What are the important points when creating a home page?

When creating a corporate website, it is easy to imagine that the top page is the most important.

However, it is difficult to know exactly what role the home page plays and what you should pay attention to when creating it.

Therefore, this time we will introduce the role of the home page on a company homepage and the points to consider when creating it.

Role of the top page

Corporate homepages come in various forms, including official company homepages, service sites, and EC sites.

It is a well-known fact that the top page is important because it becomes the face of the homepage.

On the other hand, there is a role of the home page that is often overlooked. There are two points:

◇Includes “first view”

<br/> The exit rate of a homepage is often talked about, but the “first view” of the top page is what determines whether or not a user will view the page the moment they access the homepage. It is said that

First view is the first thing a user sees when they access your homepage, above the fold.

It is very important to create a site so well that users do not want to leave after this first view.

◇Becomes a window for accessing necessary information

<br/> The top page is the entrance if you compare it to a corporate office.

Visitors can reach their desired location by communicating their needs to the receptionist or using a fixed telephone.

The top page, like the entrance, is the gateway to all kinds of information.

Therefore, it is necessary to make it possible for users who visit the top page to know at a glance where to click to get to the desired information.

Some users return to the home page after visiting the underlying pages.

The top page also plays an important role as a guide board.

Key points for creating the top page

Now that you understand the important significance and role of the home page, let’s check what specific points you should focus on when creating the home page.

◇Provide a company’s corporate image

<br/> The top page of a company’s homepage is the face of the company.

Just like with an office entrance, it is important to create a presentation that clearly embodies your corporate colors, logo, and philosophy.

This is not only useful for branding and image creation, but also helps users intuitively understand “which company’s website is it about?” when they visit your website.

◇Create a first view that won’t leave your page

<br/> In order to fulfill its function as a first view, which is one of the important roles of the top page, you need to make it so that people don’t leave your page.

It depends on the purpose of the homepage, but it is important to keep the following four points in mind when creating a homepage.

In many cases, the purpose of creating a corporate website is to attract customers. If you want to achieve some kind of results with your homepage, you need to clarify the target audience you want to attract, set a persona such as “A-ko, a single working woman in her 20s,” and attract that persona with your catchphrase and visuals.

It is also necessary to imagine the next action that the persona will take on the customer journey, and create an easy-to-understand menu structure and menu buttons that will allow the persona to take the action smoothly.

Keep these points in mind when creating your first view.

◇Make the path to the desired information easy to understand

<br/> In order for the top page to function properly as a guide board, it needs to be easy to understand.

In order for users to access the necessary information from the top page, it is necessary to provide easy-to-understand directions to each menu and ensure that each page contains the information that the target audience needs.

It is important to create a system that does not lead to confusion, such as by placing important information for the target on the first view.

Points to note when creating the top page

When creating a homepage, there are some things you should be especially careful about.

◇Avoid promotional elements

<br/> A common mistake when creating a homepage is to include too many promotional elements.

It is true that such information may be aimed at the target, but you must examine whether it is really the information that the target wants.

In most cases, the selling points and strengths of a company or service are not the information that your target audience wants when they visit your homepage.

In order to avoid people leaving on the first view, check to see if it’s just an advertisement and if it’s just what you want to say.

◇Don’t include too much information

<br/> It’s a good idea to include too much information on the home page for fear of people leaving the site.

If information is mixed, it cannot fulfill its role as a guide board.

It is necessary to limit the content to only the information that is necessary for the target audience and for the role of the home page.

◇SEO requires not only the top page but also lower pages


For SEO, or search engine optimization, you may include keywords in page headings and text.

However, it is essential to do this for the entire homepage, not just the top page.

If you only try to gain access to the top page, you will end up consolidating information for various targets on the top page, which will give a cluttered impression and cause confusion. When performing SEO, it is essential to apply it not only to the top page but also to lower pages.

summary

◆The top page of a company’s homepage is not only the face of the company, but also plays an important role, including the “first view” that determines whether a user leaves the company or not, and is also the window for accessing necessary information.

◆The key points in creating a top page are to present the company’s corporate image, create a first view that people won’t leave, and make it easy to understand how to get to the desired information.

◆When creating the top page, be careful not to include promotional elements, avoid including too much information, and that SEO requires not only the top page but also lower pages.