One of the important measures in SEO is backlinks.
What exactly is a backlink?
What effect do backlinks have on SEO?
How can I increase backlinks?
Let’s solve your questions about backlinks and use them for SEO measures.
What is a backlink?
Backlinks are links that point to content operated by your company.
Backlinks include not only external backlinks, but also internal links that go from pages on owned sites operated by your company to other related pages.
Three cases where backlinks are set
Specifically, there are three possible cases in which backlinks are set from external sources:
- Set backlinks when you want to introduce rated sites and article pages.
- When quoting the content of an article on a linked site, set the backlink as the citation destination.
- Set backlinks as articles with related content.
Effect of backlinks
Backlinks have two major effects on your website.
Backlinks for SEO measures
The biggest effect backlinks have on a website is SEO.
Along with the quality of the content, backlinks are said to be one of the most important factors for search engines to evaluate your website highly and display it in high rankings.
Search engines use robots called crawlers to automatically roam the Internet and pick up website pages into their databases.
Crawlers are not human, so they cannot evaluate content in a human way.
Therefore, backlinks are used as a criterion for evaluation.
Backlinks are installed mainly when you want to introduce a site or article page that you have evaluated, when you quote the content of an article on a linked site, or when you want to introduce an article with related content. There are three cases.
In all three cases, backlinks were created after humans evaluated the site or article page as being of good quality.
Search engines read people’s evaluations of websites from backlinks and link them to evaluations.
Backlinks are the most important part of SEO, as they are used by search engines to rank sites.
Backlinks increase crawlability
There is a term called crawlability, which refers to the ease with which crawlers can visit.
Increasing crawlability is a basic measure for successful site management.
If crawlers don’t visit your site, your pages won’t be added to search engine databases.
Crawlers do not traverse all websites on the Internet equally.
If the site you are visiting has a link, you will be directed to that link.
Backlinks act as guideposts for crawlers, directing them to the link destination.
Backlinks increase crawlability.
How to increase backlinks
This does not mean that you can just increase the number of backlinks blindly.
If the source site of the backlink is of poor quality, search engines will not recognize it as a backlink.
In the past, the number of backlinks affected search engine rankings, but as the practice of illegally increasing backlinks through methods such as automatic generation became widespread, search engines began to take countermeasures.
Backlinks must come from high-quality sites.
There are three ways to increase quality backlinks.
Create quality content
The main premise for increasing backlinks is to create high-quality content.
In order for backlinks to be established naturally, it is necessary for the content to be evaluated as being of high quality.
The key to receiving evaluation is whether the content is valuable and useful to readers.
Utilization of SNS
Using SNS such as Twitter, Facebook, and Instagram to promote your site is also widely used.
Receive approval and evaluation from well-known people
Receiving endorsements and evaluations from well-known people related to the theme and content of your website will also lead to an increase in backlinks.
On company-owned websites, asking intellectuals and celebrities to conduct interviews and write articles helps improve the reputation of the site itself.
summary
◆Backlinks are links set for content operated by your company.
◆Backlinks are set in three ways: “When you want to introduce a site or article page that you have evaluated,” “When you quote the content of an article on a site that is a linked site,” and “When you want to introduce an article with related content.” two cases
◆The biggest effect backlinks have on a website is SEO.
◆Search engines read human evaluations of websites from backlinks and link them to evaluations.
◆Backlinks increase crawlability
◆Backlinks must be from high-quality sites.
◆In order to increase backlinks, it is important to “create high-quality content,” “use SNS to promote your site,” and “receive approval and evaluation from well-known people.”