Author: admin
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Owned media “stopped” by the person in charge/What is necessary to continue
Companies are focusing on “owned media,” such as their own websites and blogs, as a medium for their own communication. Unlike traditional advertising creatives, the feature is that companies can take the lead and control the information they want to promote. This measure holds promise for companies’ “branding” and “reducing advertising costs,” which have been…
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Introducing 5 recommended marketing books!
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Books are an extremely useful way to acquire marketing knowledge and techniques. In addition to general knowledge, you can also learn about the actual experiences and examples of experts from Japan and abroad, so one book can change not only your job but also your life. From among these highly influential marketing books, we have…
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![How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20627'%3E%3C/svg%3E)
How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]
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For many business people, including marketers, giving speeches in public, such as at conferences and meetings with business partners, is a daily occurrence. In such public situations, it is important to hone your “public speaking” skills in order to accurately convey information to your audience. This time, we will be featuring Kazuya Matsumoto, a former…
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Meaning of paid media
Paid media is one type of triple media , and refers to media that companies operate using the space they obtain by paying advertising costs . “Paid” comes from the English word meaning “to pay.” By using paid media, you can reach a wide range of people with your message and generate interest . Examples…
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What will marketing look like in 2019? We will bring you the latest information
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The speed of technology evolution is becoming faster and faster. Along with this, consumer trends have changed significantly, and marketing is required to constantly revise its strategies. What sectors should we invest in going forward, and what are the latest marketing trends? This time, we will look back on marketing in 2018 and provide the…
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Does it affect SEO? What is pagination that you should be careful about when creating a website?
The word pagination may be unfamiliar to you. However, it is actually a web page mechanism that we often see, and it is indispensable for pages with a large amount of information content. It is originally a mechanism to make it easier for users to browse the website, but if it is not properly installed,…
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What are the types and characteristics of rapidly growing TikTok ads? Pursuing “TikTok-ness” from the user’s perspective
TikTok is a social media app that has gained a lot of support from female users, mainly from Generation Z. It is a popular video service app around the world that allows you to watch and post short movies between 15 and 60 seconds. Anyone can easily create videos with background music by using the…
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Meaning of BtoB (B2B)
What is BtoB? BtoB refers to a business model in which businesses provide products and services to other businesses. Sometimes referred to as B2B. Unlike BtoC, where companies provide products and services to general consumers, general consumers do not directly purchase them, but there are cases where they are indispensable behind the scenes of products…
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Meaning of frame
The word frame means a frame, framework, or foundation. It is generally used to refer to a structure that actually exists, or to refer to a method or a large framework that is the basis for composing things, proceeding with thoughts and actions. Frames are also used in the IT field in a general sense,…
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What is cluster analysis? Important analytical methods for market research in marketing
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Cluster analysis is an analytical method for classifying data with many different items into similar items. In marketing, it is used for market research and analysis of customer information. In this article, we will look at types of cluster analysis, application examples, and points to note when using cluster analysis. What is cluster analysis? Cluster…
![How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]](https://i0.wp.com/www.1training.org/wp-content/uploads/2019/01/featured-How-to-improve-your-Public-Speaking-Skills.jpg?resize=1200,627&ssl=1)
