Author: admin
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What is analytics? Explaining the analytical skills and methods that are essential for business
Analytics broadly means “analysis” and is extremely important for accelerating business. However, many people may not understand the importance of analytics. Analytics can provide useful data when used appropriately, so you should consider implementing it as a method or tool right away. This article provides an overview of analytics, why it is important, and the…
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Owned media content design – selection and design of customer acquisition channels
Owned media refers to all media owned by a company, and among these, it limits the content that transmits information related to the company’s products and services, or information that users find useful even if it is not directly related. It may be called. This time, we will finally talk about the stage of designing…
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What does an account mean? How to properly manage and operate
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Many people reading this article are probably using SNS such as Twitter, Instagram, and LINE. When using SNS, you cannot use it unless you create something called an ” account .” Generally speaking, what is called an account refers to information that identifies an individual, but many people use it without understanding its meaning or…
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What does navigation mean?
What is navigation? Navigation is an English word that means “navigation, navigation, flight, operational instructions.” It generally refers to the route or directions to a destination, and is also used in Japanese English. In the IT context, it is mainly used in two senses: Website navigation A navigation menu is a menu placed on a…
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What is the "algorithm" that determines the display ranking of search results?
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The word “algorithm”, such as “Google search algorithm”, has become more common in everyday life. Search engine algorithms are the “procedures and methods” used by search engine programs to post high-quality content in appropriate rankings. How do search engines such as Google determine rankings? If rankings are based on some kind of scoring method, is…
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Approximately 60% of results from video content have improved – Survey on the use of video in corporate DX promotion 2021 (Research by Allied Architects)
Allied Architects Co., Ltd., which supports corporate marketing DX with SaaS and digital human resources, announced the results of the “2021 Survey on the Status of Video Utilization in Corporate DX Promotion” on February 26, 2021. The survey period is December 23rd to December 28th, 2020. We received responses from 217 office workers and business…
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What does sustainable mean? Introducing marketing examples based on SDGs
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In our daily lives, we often hear the word sustainable. Sustainable is a word that includes the meaning of “sustainable” and is used in business as a word that expresses consideration for the environment and society. However, many people may not know exactly why sustainability is attracting attention or how it can be utilized in…
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Highlight your service implementation results! How to collect company logos and points to note
Many BtoB sites display the logos of companies that have introduced products and services side by side in order to highlight their track record. For users who visit a site to gather information about the product or service, seeing the logo of a major company they know by name gives them a sense of trust…
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What is "influencer marketing"? Thorough explanation from benefits to key points of success
“Influencer marketing” has recently become a popular marketing method for companies considering new advertising and customer attraction methods. In recent years, more and more people are using SNS to gain fans, and people with many fans are called “influencers.” Nowadays, an increasing number of companies are using influencers who have many fans and strong influence…
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What is the basic knowledge and importance of SEO, and how is it related to improving UX?
In recent years, Internet business has been attracting attention, and many people have probably heard of the word “SEO” at least once. SEO is actively implemented by many companies and marketers, and now plays an important role in the Internet business market. In this article, we will start with the basics of “What is SEO?”…
