Author: admin
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Bankruptcies in the advertising industry may increase at the end of the year / Caution over the impact of the new coronavirus, casting a dark shadow on the entire industry
Source: Bankruptcies in the advertising industry may increase for the fourth consecutive year. Be wary of the impact of the new coronavirus towards the end of the year. The impact of the spread of the new coronavirus is casting a dark shadow on the advertising industry. According to the “Specified Service Industry Statistics Survey” (released…
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What is UGC? Thorough explanation of why it is attracting attention and specific methods
With the spread of smartphones, it has become possible for users to send out content themselves. User content, which is more trusted than content sent by companies, has become an important part of corporate marketing activities. This time, we will introduce UGC, which refers to user content, along with the reasons why it is attracting…
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![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20970%20460'%3E%3C/svg%3E)
The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]
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Kenji Morioka, a small and medium-sized business consultant and author of “Success and failure of Sengoku warlords through SWOT analysis,” explains the strategies of Sengoku warlords and historical greats in this series. Following Nobunaga Oda last time, the second installment will focus on Eiichi Shibusawa, the face of the new 10,000 yen bill and known…
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What is Shopify? Explaining why Shopify is chosen for e-commerce sites!
Louis Vuitton and Disney have left major e-commerce platforms and have their own e-commerce sites. What is the background behind this? The rise of e-commerce platforms such as Shopify is also involved. In this article, we will explain the overview of Shopify and the reasons why you should choose it. We will also provide a…
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What is mass marketing? We will explain the advantages, disadvantages, and usage examples!
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In the era of mass production and mass sales that followed World War II, there was no concept of “individual customer preferences” in marketing. With the development of mass media centered on television, marketing in the world was generally directed by producers and aimed at the masses (Marketing 1.0). It has now evolved from customer-centric…
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Explaining how to specifically create a KPI tree, including KGI settings!
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Even if you have set KGIs (Key Goal Indicators) and KPIs (Key Performance Indicators), you often don’t know what to do to reach those goals. Additionally, it is not uncommon for it to take longer than expected to achieve KGIs and KPIs, or for bottlenecks to be discovered along the way. A KPI tree is…
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Meaning of funnel
A “funnel” (or “marketing funnel”) is a model of the psychological process (including behavior) from when a customer becomes aware of a product or service to when they make a purchase. In the first place, “funnel” means “funnel” in Japanese, and is a tool used to pour liquid into a container with a narrow mouth.…
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History of web marketing ~ Thorough explanation of future trends ~
Web marketing was born with the spread of the Internet and has continued to develop. Starting with banners and affiliate advertising, content marketing has become widespread through SEO, listing advertising, and the use of blogs and SNS. This time, we will thoroughly explain the history of web marketing and future trends. Banner, affiliate advertising era…
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How to create an email newsletter? A thorough explanation of email newsletters, from distribution to points to improve open rates
Email newsletters have been used by many companies to grow their business since before the development of the Internet. Even in recent years, when communication tools such as SNS have expanded rapidly, it is a marketing measure that can be expected to produce great results. E-mail newsletters have the potential to make a huge leap…
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What is stagflation? What are the causes of the outbreak and what should be done from a marketing perspective?
Stagflation is a condition in which overall prices are rising even though economic activity has stopped, but many people may be unfamiliar with the term. However, even if we are not familiar with this issue, we need to consider it as a very big issue that cannot be ignored in our daily lives and business…
![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](https://i1.wp.com/jref.com/attachments/ten-thousand-yen-bill-shibusawa-jpg.30174/?resize=970,460&ssl=1)
