Author: admin
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What does scratch development mean?
Scratch development is a development method that involves developing a new product from scratch. In other words, scratch development is a development method that is not based on something that already exists. For example, information system development refers to developing a new system from scratch, rather than customizing an existing package or modifying a system…
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What are the types of pipelines? Explains important management methods and procedures for sales and marketing activities
“Pipeline” is important in marketing. In sales activities, it is the process of transforming a company’s prospective customers into purchasing customers. It is necessary to visualize the flow of the pipeline and perform detailed analysis and review, but it is important to know the steps correctly and utilize them for business growth. In this article,…
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What does metaverse mean? Explaining usage examples in games and business
In recent years, we have heard the term “metaverse” a lot. The change of the famous Facebook company’s name to “Meta” has also been widely covered in the news, and the Metaverse is attracting a lot of attention as it will have a revolutionary impact on society in the future. However, are there many people…
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58% of respondents said that inquiries from the homepage are the most likely to lead to business negotiations. Sales promotion status survey results
Markerize Co., Ltd. conducted a survey targeting corporate sales and promotion personnel. While face-to-face exhibitions and sales activities are difficult due to social changes caused by the coronavirus pandemic, we found that many companies are reconsidering the use of their websites to revitalize sales promotions. <Investigation overview> Utilization status of corporate websites in sales promotion…
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Explaining what you need to do when creating your company's unique selling point "USP"
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With so much competition, you can’t win if you do the same thing as everyone else. In order to differentiate yourself from other companies, it is important to come up with a “USP”. So, how should you create your “USP” and communicate it to your customers? Basic concept of USP First, let me explain what…
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A thorough explanation of trademark registration! What is the best way to proceed smoothly?
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A trademarked brand or service can be a competitive advantage for your business. There are many companies that would like to register trademarks for the services they offer. This article provides a comprehensive overview of trademark registration, the costs involved, how to proceed with registration smoothly, and the benefits it brings to marketing . Please…
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How to make the most of the leads you get from seminars
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In addition to Japan’s largest human resources forum, “HR Summit/HR Technology Summit,” our company holds the “HR Executive Forum,” which targets HR executives from large and medium-sized companies, and the “New Graduate Recruitment Forum,” which specializes in new graduate recruitment. Seminar-style events are held throughout the year. A list of seminar applicants (=leads) will be…
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What is data science? Easy-to-understand explanation of meanings and concepts!
Do you know “data science”? Data science is a field that plays an extremely important role in today’s digitalized society, as it is a means of drawing useful conclusions from data and utilizing it to solve social and management issues. If companies understand data science and are able to apply it to their own businesses,…
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What is the "privacy sandbox" proposed by Google as an alternative to cookies?
As the movement to regulate cookies from the perspective of personal information protection is spreading worldwide, Google has announced that it will abolish the provision of third-party cookies by 2022. As a countermeasure, Google is considering the use of the “Privacy Sandbox” announced in August 2019. Privacy Sandbox is attracting attention as a new method…
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Marketing concepts learned through practice – Part 1 "Planning and development in the music industry" | Serialized by Toshiyuki Kuroiwa, LLC
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After working in the advertising field at a major record company and serving as the representative of the long-established music agency Smile Company, Mr. Toshiyuki Kuroiwa established Defmoon LLC. What is music industry marketing as seen by media promotion and artist promotion experts? Over the course of three sessions, he will talk about planning and…
