Author: admin
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What is pulse consumption? When I search on my smartphone, I instantly feel like buying something.
Source: Traditional purchasing behavior no longer applies, what we learned from analyzing information seeking behavior: Butterfly circuit and 8 motivations What actions do consumers take when they feel like buying something? In many cases, you will want to know more about the object and will take some action to collect information. Hakuhodo conducted a survey…
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Basics of YouTube advertising! We will explain the types, how to serve, and the flow of distribution!
When you watch YouTube videos, you often see advertisements. This can be a bit of a concern as it automatically plays before, during, or after the video you’re watching, or a list of advertisements is displayed between the video lists. As an advertiser, you may want to try placing an ad. This time, we will…
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What is site buying and selling? A thorough explanation of the benefits and flow of buying and selling
Site buying and selling refers to buying and selling websites that are already in operation. It is attracting attention from people involved in online business because it has great benefits for both the seller and the buyer. In this article, we will explain the details, advantages and disadvantages, and flow of site buying and selling.…
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Meaning of JavaScript
JavaScript is a programming language mainly used for web system development and building websites. Many websites created in recent years use JavaScript. In particular, websites that display pop-ups or use animations just before transitioning between screens are always written in JavaScript. Characteristics of JavaScript The biggest feature of JavaScript is that it can run the…
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What is ZMOT? Newly changing customer decision-making proposed by Google
With the spread of the Internet, information gathering for selecting products and services has shifted from physical stores such as stores to online sites such as search engines and SNS. In 2011, Google proposed ZMOT as a new customer decision-making model. ZMOT is a marketing theory that states that “before customers visit a store, they…
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What is a thank you email? We also introduce example sentences needed in business situations!
In business situations, there are many situations in which to express gratitude or appreciation. If you are face-to-face, you can immediately express your gratitude in words, but if you have to express your gratitude by email, many people may worry that it is difficult to express their gratitude in writing. ? If you write something…
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Meaning of STP strategy
STP strategy is a framework for realizing consumer-oriented marketing, and is an acronym for segmentation , targeting , and positioning . The STP strategy was proposed by management scholar Philip Kotler , and is a marketing method that is still used as a basic strategy by many companies today. The STP strategy allows you to…
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How to understand the benefits and success patterns of increasingly complex B to B customer management/system implementation
In recent years, “customer information management” has become an important issue for companies, as it can improve business performance by streamlining and centralizing various operations. There may be many people in charge who understand the necessity of customer management, but don’t know the best way to manage them. In particular, in B to B (Business…
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Break away from the personal/push type of sales! The necessity of BtoB marketing and its methods
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In recent years, there has been a growing movement to shift from the individualized/push type of sales represented by walk-in sales and tele-appointments to the pull type of sales, where customers proactively make inquiries. The background to this is that people who used to have no choice but to obtain information from mass media such…
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Why do garbled characters occur? Explaining the cause/reason, how to fix it, and how to restore it
Anyone who uses a computer or email for work has probably experienced the phenomenon of “garbled characters” at least once. Knowing the causes of garbled characters and how to fix them will definitely be useful in your work. Therefore, in this article, we will explain why garbled characters occur, their causes and reasons, and what…
