Author: admin
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What is ARPA, ARPU, ARPPU? An indicator that represents the average cost per customer used in SaaS business
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Not limited to SaaS businesses, in subscription services where usage fees are incurred continuously over a certain period of time, such as communication services such as mobile phones, and paid social games, the average usage cost of a customer is determined by the growth potential of the business of the service. , It is also…
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Types and how to choose DSP advertising (for human resources) that even beginners can understand
In the previous article ( How to use DSP to solve the problems faced by marketers ), we first explained about the ad distribution method called DSP (Demand-side Platform/Advertiser Platform). It also explains what solutions exist to the challenges marketers face. This time, we will explain the types and selection methods of which DSP should…
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Live commerce is attracting attention around the world, which is accelerating due to the influence of coronavirus
These days, buying things online has become commonplace. This trend has further accelerated due to people refraining from going out during the coronavirus pandemic. Under such circumstances, a new trend of “live commerce = selling goods and services through live streaming” is spreading mainly in China. It is a new form of EC, with many…
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Thorough explanation of how to write a proposal! We will introduce you to some tips and points!
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When a company asks you to create a proposal for the first time, or a business partner asks you to create a proposal, many people may not know where to start. Also, many people don’t know what a proposal is or what they should write in the first place. Therefore, in this article, we will…
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What is a press release? Explanation of the overview, purpose of implementation, and benefits
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Have you ever heard of the term “press release”? If you casually watch TV news, watch company websites, or learn about marketing and public relations, you will often come across the word press release. However, there are few opportunities to use the word frequently in daily life, and I think there are many people who…
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What is cluster analysis? Explaining the method, benefits, and specific examples!
There are various marketing methods in the world, and they can be used as weapons when providing services. Additionally, when conducting marketing, it is necessary to perform data analysis such as analytics and cluster analysis. Google Analytics is a tool that analyzes websites and allows you to visualize your website, which is essential for the…
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What is 5W1H? Explaining the meaning, correct order, and how to use it in business
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Many people know that 5W1H is very important in writing and conversation, but they don’t know how to use it. If you use 5W1H effectively, not only will communication become smoother, but it will also have a positive impact on business and marketing . In this article, we will provide an overview of 5W1H and…
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How does programmatic internet advertising work? About advantages, disadvantages, and types
Programmatic advertising is a type of advertising that has seen increasing demand in recent years in the Internet advertising market. Programmatic advertising, which can respond to user needs and situations, is expected to be efficient and effective, and many companies are paying attention to it and adopting it. This time, we will explain the mechanism,…
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About the purpose and benefits of holding seminars for corporate human resources personnel
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To obtain leads from human resources personnel at companies offline, you can not only sponsor externally sponsored events and exhibit at exhibitions, but also hold seminars within your company, such as private seminars or jointly sponsored seminars with other companies. . This time, we will introduce the purpose and benefits of holding in-house seminars from…
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Meaning of marketing mix
Marketing mix refers to the execution strategy in marketing . The marketing mix consists of the following four elements, also known as the 4Ps. Product Price Distribution (Place) Promotion In order to effectively utilize the marketing mix, it is important to develop strategies for each of the 4Ps and to consider consistency among the 4Ps.…
