Category: trending news
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What are the types and characteristics of rapidly growing TikTok ads? Pursuing “TikTok-ness” from the user’s perspective
TikTok is a social media app that has gained a lot of support from female users, mainly from Generation Z. It is a popular video service app around the world that allows you to watch and post short movies between 15 and 60 seconds. Anyone can easily create videos with background music by using the…
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What are KPIs? How to correctly understand the KPIs and KFS that are essential for business growth and master the “winning path”
As the introduction of digital transformation (DX) accelerates, various companies are working to identify their potential customers and realize customer success and business growth. When formulating effective measures, it is important to set KPIs that quantify whether the set goals are being achieved. However, “achieving KPIs” and “achieving the company’s original objectives” are not necessarily…
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Nearly 70% of telephone inquiries “do not necessarily need to be handled by a human” – Survey on “Voicebot” (according to AI Shift)
AI Shift Co., Ltd. announced on March 12, 2021 the results of a survey regarding the AI automatic telephone answering service “Voicebot.” The survey period is from February 10, 2021 to February 13, 2021. We received responses from 1,034 men and women in their 20s and older nationwide. This survey revealed users’ awareness of telephone…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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Inside sales will change the future of Japanese companies/Verifying the benefits and effects of introduction through a survey
In recent years, as the shortage of corporate human resources has become a major issue in the Japanese economy, attention has been focused on “inside sales” to improve the productivity of companies. Inside sales is “sales performed inside the company without traveling outside.” In the United States and Europe, the mainstream sales style is “IT-enabled…
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What are the points to consider when choosing a digital marketing tool? Introducing CRM tools and SFA tools
Marketing tools required by the acceleration of digital solutions. Although many companies are aware of the importance of digitalization in companies, it is predicted that there are many companies that say they have not yet adopted digital tools or do not fully understand what functions they have. You may not have enough information to make…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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Changes to advertisements for Townwork and WOWOW/Significant improvement in numbers with YouTube first
The spread of the new coronavirus, which has caused a pandemic around the world, has changed traditional lifestyles and caused various changes in people’s behavior and consciousness. In line with the behavior of consumers, who have significantly increased opportunities to interact with digital media, such as by moving events online, actively using e-commerce sites, and…
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If you are not at the top of the search engine rankings, it will not be an option / Why SEO is necessary for B to B business
For companies, keeping their website highly ranked in search engines is a prerequisite for making a big leap forward in business. This is because by guiding many users to the site, the company will be recognized, and sales of the services and products it handles can be expected to increase. So, what about business in…
