Category: WEB marketing
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Characteristics of LINE ads and the effects of ads within various services
In parallel with the spread of smartphones and tablet devices, the number of users of the LINE app is increasing day by day. In today’s world where various applications are rapidly growing, the demand for SNS advertising using SNS platforms such as Instagram and Facebook continues to increase. In the SNS advertising market, LINE, which…
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What is the difference between a website and a homepage? I will explain the basics that you can't hear anymore.
The difference between a website and a homepage is a question so difficult to define that even those in the IT and web industries are at a loss for answers. In other words, there are parts that each person has a different interpretation of. However, if you look into the history and terms related to…
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What is invalid in email delivery? Explaining the list and contents of error emails!
Some people may have been surprised to receive an error message when sending an email. If you don’t deal with error emails as soon as possible, there are many disadvantages such as lost opportunities and damage to credibility. In this article, we will introduce the list and contents of error emails in detail. By reading…
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The social media marketing market in 2020 is expected to grow by 107% compared to the previous year. Expected to be approximately double the 2020 level in 2025 (according to Cyber Buzz/Digital Infact research)
Cyber Buzz Co., Ltd. conducted a survey with Digital Infact Co., Ltd. to clarify trends in the domestic social media marketing market. This study estimates and forecasts the annual expenditures for companies to implement social media marketing for their own products and services, defining it as the “social media marketing market.” Reference source: [Market Trend…
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How to proceed with website renewal that can be executed in a short period of time
A website is not finished once it has been created; it needs to be regularly updated and updated. We renew according to the issues at that time, such as the design being outdated or the target changing as the product/product maturity changes. However, many people will be in trouble if their boss suddenly informs them…
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What is analytics? Explaining the analytical skills and methods that are essential for business
Analytics broadly means “analysis” and is extremely important for accelerating business. However, many people may not understand the importance of analytics. Analytics can provide useful data when used appropriately, so you should consider implementing it as a method or tool right away. This article provides an overview of analytics, why it is important, and the…
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Owned media content design – selection and design of customer acquisition channels
Owned media refers to all media owned by a company, and among these, it limits the content that transmits information related to the company’s products and services, or information that users find useful even if it is not directly related. It may be called. This time, we will finally talk about the stage of designing…
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Approximately 60% of results from video content have improved – Survey on the use of video in corporate DX promotion 2021 (Research by Allied Architects)
Allied Architects Co., Ltd., which supports corporate marketing DX with SaaS and digital human resources, announced the results of the “2021 Survey on the Status of Video Utilization in Corporate DX Promotion” on February 26, 2021. The survey period is December 23rd to December 28th, 2020. We received responses from 217 office workers and business…
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Highlight your service implementation results! How to collect company logos and points to note
Many BtoB sites display the logos of companies that have introduced products and services side by side in order to highlight their track record. For users who visit a site to gather information about the product or service, seeing the logo of a major company they know by name gives them a sense of trust…
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What is "influencer marketing"? Thorough explanation from benefits to key points of success
“Influencer marketing” has recently become a popular marketing method for companies considering new advertising and customer attraction methods. In recent years, more and more people are using SNS to gain fans, and people with many fans are called “influencers.” Nowadays, an increasing number of companies are using influencers who have many fans and strong influence…
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