In
“What are the tools for lead generation and content marketing at the same time?”,
we touched on the merits of survey surveys from a lead acquisition perspective.
What are the marketing effects of the survey itself, including lead acquisition?
This time, I will explain the effectiveness of questionnaire surveys for BtoB companies. We also have related columns, so please take a look.
Creation of new projects and business negotiations
As mentioned in the previous column, if respondents provide lead information in a survey, the survey can also be considered as lead generation.
By asking questions about issues that can be solved by your company’s services, you can collect leads and response information from users who are interested in the issue.
You can extract hot leads by scoring them based on the content of their responses, and you can directly gauge how much interest respondents have in your services and themes. You can communicate in line with each company’s interests, and it is possible to turn them into projects and business negotiations earlier than with leads obtained through other content.
Also, for leads that are not passed on to sales, by sharing the survey results at a later date, you can promote awareness of the issues and have the hope of converting them into projects and business negotiations.
For details, see “
What are the tools that can perform lead generation and content marketing at the same time?”
content marketing
Surveys are mainly used in content marketing, but they can improve the neutrality and reliability of content when compared to other content.
The above-mentioned effects can be achieved because the information is not a unilateral communication from a service provider, but is backed up by data collected from survey responses.
Additionally, survey responses can be aggregated and disseminated as highly original and persuasive content.
For more information, please see ”
A thorough explanation of content marketing strategies and success stories.”
branding
Conducting a survey itself plays a role in branding.
You can increase your credibility as a specialized company with knowledge of corporate issues and improve the value of your corporate brand.
Additionally, by disseminating the survey results in press releases, etc., there is a possibility that the results will be covered by the media, and if you can get exposure to the media, you can expect to improve the recognition of your company’s brand.
To learn more about the impact of branding on marketing, be sure to check out “
What is brand strategy? Learn about branding success stories and strategy benefits.”
Market research/marketing research
In its original usage, it probably refers to “market research/marketing research.”
Market research involves examining the current market numerically and formulating marketing measures.
Marketing research is not about numbers or market trends, but rather predicting and analyzing future markets.
The survey media and survey menu that we provide can be said to be suitable for market research.
For a detailed explanation of market research and marketing research, please take a look at ”
I can’t ask you this now! What is the difference between market research and marketing research?”
.
◆Summary
◆Questionnaire surveys are effective for BtoB companies in four ways: creation of new projects and business negotiations, content marketing, branding, and market research/marketing surveys.