A website is not finished once it has been created; it needs to be regularly updated and updated. We renew according to the issues at that time, such as the design being outdated or the target changing as the product/product maturity changes.
However, many people will be in trouble if their boss suddenly informs them of the decision to renew the website and asks them to publish it within a short period of time. This time, we will introduce how to proceed with site renewal and how to do it in a short period of time.
How to proceed with website renewal
Renewing a website is different from creating a new website from scratch, as it involves modifying an existing website. When renewing a website, it is necessary to sort out the issues faced by the existing website and consider how to improve it.
There are five major steps to proceed with website renewal.
①Overview of marketing and organization of issues
Website renewal itself is just one of the overall marketing measures. In order to understand how the website renewal will affect the overall marketing, we will organize the entire marketing.
By summarizing the entire marketing on one slide, you will be able to see items to consider, such as attracting customers to the website after renewal and responding to leads who have CVed within the website.
Once you understand the overall marketing picture, it’s time to sort out the issues. We will understand the current customer and identify the challenges to achieve the goals.
We will also prioritize each issue and determine when it should be resolved, and decide whether to include it in this renewal. Rather than trying to solve all the issues through renewal, we will organize what should be done, what can be done, what should not be done, and what cannot be done at this timing.
In addition to organizing the overall marketing picture and issues, we also analyze competitors’ websites and market trends.
② Renewal purpose and policy formulation
Based on the organized issues, we will formulate the objectives and policies for website renewal. We look ahead to our website several years in the future and decide what goals we want to achieve with this site renewal.
In addition, we clarify the target customers of the website and draw up a detailed scenario of what kind of content the customers who visit the site are looking for and ultimately lead to CV such as inquiries and document downloads.
At this time, we also decide how to convey the value that is different from that of our competitors, and what kind of renewal concept is necessary to convey this.
③ Site map design and site structure creation
Once we have determined the purpose and policy of the renewal, we will consider the overall design of the website and the detailed page structure.
The overall design of the website will be decided while creating a sitemap. The top page is on the first level, the category pages posted on Gronavi are on the second level, and the details pages belonging to the category pages are on the third level. Whether this is the target or not, we will reflect the pages added due to renewal in the site map.
Once you have designed the entire website, think about the site structure, deciding what kind of content will be posted on each web page and where. We identify the information to be posted on each page and create
wireframes
and composition plans for how and where to post it.
④WEB design and coding
Based on the wireframe and composition plan, we decide on the direction of the design, prepare materials (images and text), and incorporate them into the website design. Once the design is complete, we begin coding and web production.
⑤Disclosure and operational improvement
Once the web production is complete, we will publish it. After that, we will continue to operate and improve the site. We will regularly analyze and improve the site.
Using Google Analytics, we will analyze the number of users, number of page views, number of conversions, exit rate with heatmaps, clicked CTAs, etc.
In addition, if you can perform qualitative analysis through user surveys and interviews, you will be able to verify effectiveness with a higher level of customer resolution.
How to renew your website in a short period of time
Website renewal generally takes a long period of time, from six months to a year. On top of that, many people in charge don’t know what to do if they are asked to publish their work in a short period of two to three months.
There are three ways to carry out renewal in a short period of time.
① Create a medium-term plan for website renewal
A general website renewal refers to a full renewal in which all pages are revised.
It depends on the amount of pages, but it is not realistic to simply shorten the delivery time without changing the amount of pages to be renovated. Even if it were possible to do so, it would be a rush project and the result would be sloppy and ineffective.
We will create a medium-term plan for the website in order to achieve good results and make the site renewal a success, even if it is only released in a short period of time. Rather than completing the site renewal in a short period of time, we will step it up and indicate the scope of the short-term response at each stage.
② Minimize the renewal scope according to the purpose
In the medium-term plan, we will decide at what stage and which pages to renew. In the short term, you can’t change everything, including design and content.
We will minimize the target scope as much as possible based on the goals set for short-term renewals, such as design only or content only. In addition, we prepare several options that can be addressed in a short period of time, prioritize them, and adjust the scope.
If additional requests arise, such as wanting to do this or that, we will additionally indicate the period required to respond to the request. If your request is essential, we will negotiate an extension of the period and adjust the publication date.
③ Search for a production company that can respond with short delivery times
When producing in-house, it is easier to adjust the schedule to a certain extent, but when outsourcing, you must find a production company that can respond in a short period of time.
Some production companies sell short delivery times, so search for them online and contact them.
In the case of short delivery times, additional charges may be required for express delivery. Check and request a quote.
summary
In website renewal, we look at the website several years in the future, decide on the goals we want to achieve with the current website renewal, prioritize the current website issues, organize the timing to solve them, and decide on the targets for the current website renewal. In the case of a short delivery time, make a medium-term plan for the website, plan to complete the site renewal in the medium term rather than completing it in a short period of time, draw out the steps to reach the goal, indicate the scope that will be covered in the short term, and design. Minimize the scope of renewal as much as possible, such as whether it is content only or content only. It is also good to have several options that can be dealt with in a short period of time.