How to use “conceit” in marketing
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How to use “conceit” in marketing

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 How to use “conceit” in marketing

Buddhist terminology includes the words “arrogance,” “overproportion,” and “arrogance.”

Arrogance is said to be a feeling of looking down on others, thinking, “This person is inferior to me, I am superior.” For example, when you hear someone’s annual income or look at the title on their business card, you think, “I’m better than you.”

Next is “arrogance,” which is when you look at someone who is equal to you and think, “I guess I’m better than you after all.” For example, “That guy just happened to be lucky this time because the product he’s in charge of just happened to attract attention from overseas.” “I happen to be in the spotlight more than him, but the truth is that I have more ability.” If you think, “I’m better than you,” you become arrogant.

 How to use “conceit” in marketing

The last word, “arrogance,” is used to describe someone who thinks, “Isn’t he better than me?” but thinks, “I’m better at this kind of thing.” It seems that it is.


 How to use “conceit” in marketing

I don’t think it’s a bad thing to have confidence, but these three types of “conceit” that come from jealousy and comparison are things that people don’t want to swallow. If you think that’s the case, you might want to reflect on your actions and correct your actions.

However, if you change the way you think and view yourself in this “arrogant” state, the idea of ​​”segmenting,

targeting

, and

positioning

(

STP

)” may be very effective.

 How to use “conceit” in marketing

When you compare yourself to someone who is higher than you, don’t you think you have the upper hand? I’m better! Because we are looking for that point.

 How to use “conceit” in marketing

When people around them look at people who are self-conceited, they don’t give a very good impression, but such people may be saying, “Find out your company’s good (and bad) points and create a point of appeal that will stand out from other companies!” He may be a person who exhibits tremendous ability when given instructions.

 How to use “conceit” in marketing

Is “conceit” the right person in the right place, and it might be useful depending on how you use it? Does that mean?

However, everyone, please be very careful about being “conceited”.

 How to use “conceit” in marketing


 How to use “conceit” in marketing


profile


ProFuture Co., Ltd. Marketing Solutions Department Fellow Takayuki Matano

 How to use “conceit” in marketing

Joined Oracle in October 2000. Since then, he has worked in the marketing department for 17 years.

For many years, he has been in charge of campaigns for various Oracle products, as well as

Promotes large-scale events and corporate events such as Oracle OpenWorld Tokyo.

Launching an in-house shared services program,

Planning of marketing platform integration program,

Alliance marketing with partner companies, etc.

Develop and develop internal and external marketing mechanisms.

After that, while working for a major ITSler, he became a fellow at ProFuture Inc.