SSL support is part of the security measures for websites and HP.
Last year, Google introduced always-on SSL as one of the measures that gives it an SEO advantage on its search engine.
So, what exactly is SSL and always-on SSL?
This time I would like to explain how to support SSL, which is said to have a considerable impact on SEO.
What is SSL and always-on SSL?
SSL is an abbreviation for Secure Sockets Layer.
A system for encrypting and sending and receiving data over the Internet.
SSL compatibility refers to measures to increase the security of communication between servers and PCs by encrypting important data such as personal information and credit card information.
This technology was developed to prevent personal information from being stolen or leaked in the past.
For this reason, until now it has been implemented as an important security measure mainly for highly confidential sites such as financial institutions and companies that handle personal information such as e-commerce sites.
Always-on SSL means that all pages of your company’s website and various web pages are SSL-enabled, in order to encrypt personal information and even cookie information from a security perspective and prevent it from being stolen, even outside of financial transactions. It means to do something.
Advantages of using SSL
So, what are the benefits of using SSL and supporting always-on SSL?
・Get an advantage with SEO measures
This always-on SSL support was included in the quality maintenance announced by Google last year.
Therefore, it is said that there will be a difference in terms of SEO depending on whether or not it is supported.
However, it has been made clear that it is not a particularly high priority response when compared to other evaluation items, so there are some aspects that cannot be said.
・Can prove that it is a genuine (official) site
This proves that the website you are accessing is genuine (official) and prevents you from being directed to a spoofed website.
In the past, “phishing scams” that lured users to sites that looked like financial sites, forced them to enter their cash card information, and stole their information became a social problem.
Since then, most financial institutions have permanently installed SSL on all their web pages.
Since it is virtually impossible to create a website that impersonates a website that is always SSL-enabled, it is necessary to prove that a website that is always SSL-enabled (
HTTPS
site) is a genuine website, and to prevent phishing scams. ” can be prevented.
As a result, personal information and cookie information are less likely to be stolen.
summary
◆SSL support is a technology created to prevent the leakage of personal information and credit card information from financial institutions and e-commerce sites.
◆By supporting SSL or always-on SSL, there are benefits such as making it easier to rank higher in SEO measures and being able to prove that the site is genuine.