What is an exhibition?
An exhibition generally refers to an event for displaying and promoting products, services, information, etc.
Particularly in a business context, exhibitions allow you to have direct contact with many customers at once, which can be a valuable opportunity to obtain business cards and business negotiations.
Online
exhibitions are becoming more popular due to the digital shift, but face-to-face communication at offline exhibitions allows you to directly appeal to customers while hearing their real voices, which cannot be obtained online.
Purpose of exhibition exhibition
There are three purposes for exhibiting at an exhibition:
Acquire business deal
The goal is to obtain business negotiations with the aim of receiving orders. Furthermore, lead acquisition is divided into medium- to long-term lead acquisition, and business negotiation acquisition, which involves acquiring direct business negotiations.
For the former (
lead generation
), it is necessary to design and operate a booth in a way that allows you to identify potential customers from many visitors and acquire business cards in order to obtain many business cards. If it is the latter, set up a space for business negotiations by placing chairs and desks inside the booth so that you can have a thorough discussion.
cognitive improvement
The purpose is to increase awareness of new products and services and
brand
the company. In this case, we will create a booth design that is consistent with the service and corporate image. We will create a uniform design down to the smallest details, such as novelties and pamphlets, to make it easier for visitors to remember them.
Strengthen relationships with existing customers
We invite existing customers to introduce new products and services and how to utilize them. We aim to strengthen relationships through communication, extend contracts, and upsell and cross-sell.
After clarifying the purpose, we will set the target and decide on the exhibition to exhibit at. Organize and set targets based on
personas
and business partners. Specify the industry, company size, department, and position. If you have a list of target companies, it would be a good idea to prepare them as well.
Reference article
