Meaning of inbound marketing

Inbound marketing is “a marketing method that leads to business negotiations by having users discover themselves.”

“Inbound” generally means “entering a boundary,” such as “returning to one’s home country” or “foreigners traveling to Japan.” In the context of marketing, it is also used with the same meaning, “a user enters the realm of a company.”

For inbound marketing,

Can be done even on a low budget

Continuous results can be expected as content becomes an asset.

It has the following characteristics.

Points of inbound marketing practice

The key to practicing inbound marketing is to have potential customers discover your company’s content.

For inbound marketing, the concept of ”

content marketing,

” which refers to activities to attract customers by disseminating content, is useful.

By disseminating content such as on social media such as Facebook and Twitter and strengthening SEO measures, you can create an environment where potential customers can find you.