SEO is an abbreviation for Search Engine Optimization, which is called “search engine optimization” in Japanese. SEO generally refers to measures such as
HTML
optimization to make a specific website appear higher in
search engine
search results.
There is a similar term called SEM (Search Engine Marketing), which in addition to SEO includes listing advertisements displayed on search engines, and is a general form of marketing aimed at increasing the number of visitors to websites from search engines. It refers to
Internal and external measures
There are two main types of SEO measures: internal measures and external measures.
- Internal measures
Internal measures refer to SEO measures applied to your company’s website itself. Specifically, this includes selecting keywords, setting HTML tags, organizing pages, reviewing content, and various optimizations. Furthermore, “creating high-quality content” is the most effective internal measure. No matter how well you optimize your keywords and HTML tags, if the quality of your content is poor, your ranking will tend to decline.
- External measures
External measures refer to measures taken outside the website. External countermeasures are broadly divided into two types: crawling and indexing countermeasures such as setting up a site map and registering URLs, and backlink countermeasures that involve setting links from other sites to your site.
Appropriate SEO measures are essential to ensure that your website is read by many people. However, as search
algorithms
are updated regularly, previous SEO strategies may no longer be effective. Therefore, rather than relying solely on search algorithms, it is important to first understand what the user
needs
of your site are and reflect them in your content.
Reference article
New arrival
basic
practice
