What is SSP?
SSP is an abbreviation for “Supply-Side Platform.” Media companies such as Google and Yahoo! set in advance how much their advertising space will be sold to which advertisers and at what price. It’s a tool to keep. The role of SSP is to automatically deliver the most suitable advertisements that match the set conditions.
It is closely related to DSP, which automatically optimizes the distribution of Internet advertisements, and advertisement distribution is performed by SSP and DSP connecting and working together.
Relationship between DSP and SSP
For SSPs, DSP is an indispensable management system for conducting transactions related to web advertising. Advertisers who want to purchase web advertising space at the lowest possible price set the amount in advance on the DSP and place an order. On the other hand, the media side receives advertisement orders and automatically displays the most expensive advertisement that meets the conditions through SSP.
The important point is that SSP and DSP have a relationship of receiving and placing orders, and that the service maximizes the profits of both advertisers and media.
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A platform called “RTB” is essential for trading between DSP and SSP. RTB is an abbreviation for “Real Time Bidding” and is also called “Real Time Bidding”. RTB is located between DSP and SSP and centrally manages information for advertisers and media. It is a system for aligning and balancing the interests of each party. By utilizing RTB’s high-speed processing system, we can maximize the profits of both advertisers and media, and deliver advertisements at the optimal price.
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