SWOT analysis is a method of analyzing the external and internal environments by dividing them into positive and negative aspects, and is an acronym for Strength, Weakness, Opportunity, and Threat. will be called.
By using SWOT analysis, you can set appropriate marketing plans and organizational goals based on your company’s current situation. While
3C analysis
is performed from a customer-centered perspective, SWOT analysis is performed from a company-centered perspective.
SWOT analysis methods and points
The procedure for SWOT analysis is to first collect information on the external environment using
PEST analysis
or
five forces analysis
, and then analyze “O: Opportunities” and “T: Threats.”
Next, regarding “S: Strengths” and “W: Weaknesses,” we will analyze the internal environment from the following perspectives, for example. Please analyze the items from a free perspective, regardless of what is listed here.
1. Products and services
2. Sales/Marketing
3. Management
4. Technology/know-how
5. Human resources/organization
6. Finance
Once you have analyzed your strengths, weaknesses, opportunities, and threats, combine them in a matrix to guide your strategic goals from a multifaceted perspective.
It is important to base your SWOT analysis on facts and data as much as possible. Be careful not to overestimate your company, especially when considering positive factors such as strengths and opportunities.
Reference article
