Our strength lies in training young employees in their 3rd to 5th year of life who will create the future of the company.
–First of all, could you please explain the strengths and characteristics of your company’s business and services?
Tonosaki
: Our company primarily provides employee training services specifically for small and medium-sized enterprises. We handle educational materials, seminars, organizational diagnosis, dispatch of instructors for in-house training, etc.
A particular strength is training young employees in their 3rd to 5th year. Young employees in their 3rd to 5th year of employment are a particularly important layer for companies. For example, the retention rate of new employees will vary greatly depending on whether the 3rd to 5th year senior employees are working enthusiastically or are only complaining.
This is because new employees see their future in their image and decide whether to quit or stay. Young employees in their 3rd to 5th year will become leaders who support the company’s future. That is why we have focused our efforts on developing educational programs there. In fact, we have a track record of educating more than 30,000 young people in their 20s.
――Currently, the situation is changing from before due to the declining birthrate, but have there been any changes in your company’s market?
TonosakiIn
the past, many companies thought that even if the person they hired didn’t perform well, they could just hire someone new, but now, with the birthrate declining, it’s easy to We are now in an era where it is no longer possible to hire
Therefore, there is a growing trend to retain existing employees, train them, and develop them into active employees. In addition, in today’s world, the market is changing at a dizzying pace, and if we do not develop the strengths and creativity of each and every employee, we will not be able to survive in the rapidly changing market. We will create a company where you can feel relaxed and fulfilled while igniting a sense of responsibility, mission, and ownership. There is a need to develop young people who think, “I will protect our company!” I believe that training companies that can achieve this will take the initiative in the future.
Although the marketing principles remain the same, customers’ choices are expanding.
–Has your approach to marketing changed?
TonosakiThe
process of acquiring leads via fax and direct mail, visiting them, and conducting interviews has not changed. However, I think it was easier than it is now in that there weren’t as many options as there are now, so once you made a connection, you were less likely to leave.
Nowadays, we have so many options, and we receive 20 or 30 email DMs, so if the message we send is even slightly misaligned with our needs or lacks sincerity, it will quickly stop being read. It’s time to put it away. That’s why I think the quality of messages is being questioned more than ever before.
–Are you conscious of creating email DM messages from the customer’s perspective?
TonosakiI
send 2 million messages a year by fax and 100,000 messages a year by direct mail, almost every day, but I always try to start with 100 messages. If there is no response, the message is of no value to anyone and I will not use it again. It’s a remake.
After all, as with email DMs, sending out advertisements that get no response at all is not good for either your company or your customers. Since I have been repeating this every day, I am proud that I have acquired the ability to create messages. This time, we were able to obtain 240 leads through email DM using HR Pro, which is due in part to the high quality of the medium, but one of the important points is to improve your ability to create messages on a regular basis.
Media that can obtain leads usually distribute useful information.
–There are many HR vendors who primarily use email DM for our services, but is there anything your company has done differently?
Tonosaki:
When I choose an email DM, I try to check how popular the email DM is. I tried 20 different email DMs this season, and HR Pro’s email DM ranks in my top 5 in terms of popularity. That’s why I still use it.
I have already decided not to use the other 15 types. This is because messages that can get leads through HR Pro’s email DM may not get any leads when sent to other email DMs. If the messages sent were different, there could be other causes, but since the same message was sent and there was a difference, this means there was a difference in the medium.
Email DMs that can generate leads have a high open rate because we usually send useful information and interesting email DMs. On the other hand, no matter how many emails you send, if your email DMs are full of advertisements or have content that is self-centered, they will not be read. Since it is not loved, even if the number of distributions is high, you will not be able to get leads.
One of the reasons why HR Pro is so well-loved is that when you submit your manuscript, the office proofreads it to ensure that you don’t use words that are too salesy. A lead statement from the management office is always inserted at the beginning. I think HR Pro’s email DMs are so well-loved because of their commitment to this.
–Finally, do you have any requests for “HR Pro”?
TonosakiAt
our company, our main targets for services are managers and human resources personnel, but when it comes to human resources personnel, we need them to have a mindset of transforming the company and a sense of mission as they are responsible for the lives of their employees. I would like to meet a person with high aspirations who works in the field.
However, not all human resources managers in the world work with this mindset. Therefore, we believe that it would be beneficial for our company if we could hold events and seminars to educate our employees and encourage them to think, “I will change the company” or “I will create the future of the company.”