Tag: Advertisement
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Characteristics of LINE ads and the effects of ads within various services
In parallel with the spread of smartphones and tablet devices, the number of users of the LINE app is increasing day by day. In today’s world where various applications are rapidly growing, the demand for SNS advertising using SNS platforms such as Instagram and Facebook continues to increase. In the SNS advertising market, LINE, which…
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Bankruptcies in the advertising industry may increase at the end of the year / Caution over the impact of the new coronavirus, casting a dark shadow on the entire industry
Source: Bankruptcies in the advertising industry may increase for the fourth consecutive year. Be wary of the impact of the new coronavirus towards the end of the year. The impact of the spread of the new coronavirus is casting a dark shadow on the advertising industry. According to the “Specified Service Industry Statistics Survey” (released…
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Basics of YouTube advertising! We will explain the types, how to serve, and the flow of distribution!
When you watch YouTube videos, you often see advertisements. This can be a bit of a concern as it automatically plays before, during, or after the video you’re watching, or a list of advertisements is displayed between the video lists. As an advertiser, you may want to try placing an ad. This time, we will…
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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What is a press release? Explanation of the overview, purpose of implementation, and benefits
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Have you ever heard of the term “press release”? If you casually watch TV news, watch company websites, or learn about marketing and public relations, you will often come across the word press release. However, there are few opportunities to use the word frequently in daily life, and I think there are many people who…
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Explains the basic knowledge of listing advertisements. What are the benefits and features?
In recent years, the Internet environment has improved significantly, and the number of daily users is on the rise. Internet advertising continues to expand its market size by taking advantage of this environment. Among the many types of Internet advertising, listing advertising is one that has a high adoption rate and attracts attention. So, what…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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![[Part 1] Liddell's careful strategy that drives "influencer marketing"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E)
[Part 1] Liddell's careful strategy that drives "influencer marketing"
Toyota, Amazon, Shiseido, Uniqlo. LIDDELL is a leading influencer marketing company that has been promoting the products and services of these famous companies. Liddell is a known figure in the marketing world. We have a total of 7,000 customers so far. Many companies and organizations use Liddell’s services, and many MarketTrunk readers will know about…
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What types of display ads? Introducing the difference between listing ads and basic knowledge
The market size of Internet advertising continues to expand year by year. There are many companies and marketers who are trying to increase the value of their businesses and services by using Internet advertising. Such Internet advertisements exist in our daily lives as a matter of course, and there is a high probability that we…
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Effects and impacts of the development of AI advertising on the web advertising industry
Year by year, the development of AI (artificial intelligence) is becoming more active on a global scale, and the number of companies actively developing AI not only overseas but also domestically is increasing. As time passes, the coexistence of AI and humans will enrich our lives, and we are entering an era in which AI…
![[Part 1] Liddell's careful strategy that drives "influencer marketing"](https://i3.wp.com/www.onlyinfotech.com/wp-content/uploads/2020/05/Influencer-Marketing-onlyinfotech-1024x1024.jpg?resize=1024,1024&ssl=1)
