Tag: Aidma
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The purchasing behavior process changes with the times. Introducing 7 from the earliest to the latest
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Have you ever heard of the term “purchasing behavior model”? A purchasing behavior model is a model that models the psychological and behavioral changes that occur before a consumer purchases a service or product. The shape of this purchasing behavior model has changed significantly over time. Purchasing behavior models change from time to time, such…
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What is AIDMA? A thorough explanation of the differences with AISAS and the concept of the framework!
When implementing marketing activities, it is essential to predict customer behavior and approach customers at the right time. To do this, you need to understand the typical customer journey to purchase. A framework called AIDMA is essential for understanding the general purchasing process of customers. Therefore, this time, we will explain what AIDMA is in…
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AIDMA law essential for marketing
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When conducting marketing, it is important to have a firm grasp of customer psychology. If you conduct marketing without understanding customer psychology and behavioral processes, you will not be able to highlight the features of your products and services at the appropriate time, and your marketing will not be as effective. This time, I would…
