Tag: Aisas
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The purchasing behavior process changes with the times. Introducing 7 from the earliest to the latest
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Have you ever heard of the term “purchasing behavior model”? A purchasing behavior model is a model that models the psychological and behavioral changes that occur before a consumer purchases a service or product. The shape of this purchasing behavior model has changed significantly over time. Purchasing behavior models change from time to time, such…
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What is perception change? How to build a model with AISAS to encourage customer attitude change
In marketing terminology, “perception change” refers to changing the customer’s perception to what the company desires. It refers to branding how you want to be seen by customers and encouraging them to change their attitude towards that. In recent years, perception change has become an important policy for B to B, and many companies are…
