Tag: B2b
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Interview with Yasutaka Fukuda about the latest trends in B2B SaaS and the path to success for Japanese companies
Japan Cloud is a company that carefully selects SaaS companies with excellent technology and innovation from around the world and introduces them into the Japanese market. The 11 affiliated companies that we jointly manage are all B2B SaaS backed by advanced technology. This time, we spoke to Yasutaka Fukuda, President of Japan Cloud, about changes…
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How will B2B marketing methods change after the advent of generative AI? Explained by a B2B marketing guru
One year has passed since ChatGPT was introduced in the Japanese market, and generative AI is now being used in a variety of ways within companies. There are many examples of text, illustrations, images, generation of advertisements, and automatic responses. Against this backdrop, how is generative AI being utilized and developed in B2B marketing? We…
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B2B marketers are a seller’s market! Young businesspeople should invest in themselves and improve their skills now.
Japan’s B2B (Business to Business) marketing is far behind the global level. This is because B2B companies, which have been driven by strong products and strong sales, have not paid attention to the importance of marketing. However, if B2B (Business to Customer/Consumer) companies, which are far more numerous than B2C (Business to Customer/Consumer) companies, were…
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Japan's B2B marketing is 15 years behind the rest of the world, so what measures should managers take now?
When many people think of marketing, they probably think of activities that increase awareness through media such as TV, magazines, and SNS. This is consumer marketing = B2C (Business to Customer/Consumer) marketing. On the other hand, marketing for companies that do business with corporations is called B2B (Business to Business) marketing. For example, it is…
