Tag: Buyer Persona
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Practical methods for creating buyer personas and buyer journeys for BtoB content marketing
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Many marketers are now paying attention to “buyer personas” and “buyer journeys” as trends in BtoB content marketing . Unlike the purchasing process of individuals, such as BtoC personas and customer journeys, we focus on and set up the process that buyers (decision makers and implementation managers) go through before making purchasing decisions at a…
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BtoB content marketing trends! What are buyer personas and buyer journeys?
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Content marketing has become one of the most important initiatives in modern BtoB marketing. For companies to succeed in the market, B2B content marketing must evolve. This time, we will explain buyer personas and buyer journeys, which are attracting attention as trends in BtoB content marketing. Related materials Current status of BtoB content marketing Before…
