Tag: Contents Marketing
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SNS where active users are increasing and users are becoming more segregated (risky brand survey)
Risky Brand Co., Ltd. is running a program called “MINDVOICE” that researches consumer psychology. The company used MINDVOICE to investigate trends regarding SNS among ordinary consumers. This survey revealed the number of active users who use SNS on a daily basis, as well as trends in the values of active users of each SNS. Reference…
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Practical methods for creating buyer personas and buyer journeys for BtoB content marketing
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Many marketers are now paying attention to “buyer personas” and “buyer journeys” as trends in BtoB content marketing . Unlike the purchasing process of individuals, such as BtoC personas and customer journeys, we focus on and set up the process that buyers (decision makers and implementation managers) go through before making purchasing decisions at a…
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Explaining infographics that are attracting attention in content marketing!
When doing content marketing on the internet, focus on infographics. You can create content that conveys your intentions more clearly and is more likely to produce results. In this article, we will explain the types of “infographics” and usage examples in an easy-to-understand manner. Related materials: What exactly is an infographic? Some people may not…
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Make full use of CMS, which has evolved from content creation purposes to a complex system.
CMS (Content Management Systems) is in the first group of choices when building and operating a website. As the name suggests, this is a system that manages content. The introduction of a tool called CMS has made the management of a website, which has traditionally been a specialized and individualized task, a common task that…
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"Content marketing" is once again attracting attention as sales and marketing move online. Four common characteristics of companies that produce results (WACUL survey)
Due to the coronavirus pandemic, real-world sales and marketing activities have become more difficult than before, and more and more activities have moved online. Meanwhile, content marketing, which aims to obtain leads and generate sales by publishing content on blogs and owned media, is once again attracting attention. Against this background, WACUL Co., Ltd. conducted…
