Tag: Ctr
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What you can do to increase the open rate and click-through rate (CTR) of your BtoB email newsletter
In ” “, we touched on the role and benefits of an e-mail newsletter in BtoB marketing. This time, I would like to write down what you can do to increase the open rate of your email newsletter. In addition, at the end of the article, we will introduce recent examples of titles that received…
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Marketing and web marketing skills that people in their 20s are paying attention to. What are the benefits and job content of acquiring it?
In recent years, the variety of learning content has increased. We live in an era where you can learn many subjects online , including programming, IT skills, finance, business, and English. Students choose the learning that suits them by thinking about things like “Which learning can I use in the future?” and “Which learning will…
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What is audience rating? What are the types, measurement methods, and age groups related to core audience ratings?
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Almost everyone knows the term viewer ratings. However, many people may have doubts as to exactly what kind of measurements are being taken. Additionally, although Internet broadcasting has become commonplace in recent years, the contents of indicators such as viewership ratings are not the same as those for TV programs. In this article, we will…
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Ateam's SEO strategy – About data analysis and foundation building – ｜Ateam series 3rd installment
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and EC business, aims to further improve brand power and expand its business, and aims to further improve its brand power and expand its business. The company is aiming for M&A with an EV (business value) of up…
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What is email marketing? A thorough explanation of the benefits of implementation and key points for success
Many people may have heard of email marketing, but is it actually effective? Recently, many marketing methods are using new methods such as SNS, and you may be wondering if marketing using email is really effective. However, email marketing is extremely powerful, and if done well, it can be an effective marketing method. Kobayashi Pharmaceutical,…
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Interview with a senior marketing leading company about the secret of Harmek's success
In the Japanese economy, where the domestic population is decreasing and the overall market is expected to shrink, marketing targeting seniors is currently attracting attention. One company that continues to make great strides in the world of “senior marketing” is the Halmek Group, which has developed a number of businesses specialized for seniors. Harmeku, a…
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What is CTR (click rate)? Explaining the meanings often used in advertisements
CTR (click-through rate) is the number of times an ad or link to a homepage is clicked divided by the number of times the ad or link to a homepage is displayed. The formula is “CTR (click-through rate) = number of clicks ÷ number of impressions.” This time, we will introduce CTR (click-through rate) as…
