Tag: Digital Marketing
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Highlight your service implementation results! How to collect company logos and points to note
Many BtoB sites display the logos of companies that have introduced products and services side by side in order to highlight their track record. For users who visit a site to gather information about the product or service, seeing the logo of a major company they know by name gives them a sense of trust…
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What is data science? Easy-to-understand explanation of meanings and concepts!
Do you know “data science”? Data science is a field that plays an extremely important role in today’s digitalized society, as it is a means of drawing useful conclusions from data and utilizing it to solve social and management issues. If companies understand data science and are able to apply it to their own businesses,…
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What is an ebook? Differences with PDF, points for use and creation in marketing
Materials summarized in slides such as PowerPoint are called ebooks, and many companies have introduced them, and some of the companies that have introduced them are seeing an increase in sales due to ebooks. Many companies want to incorporate ebooks into their own companies for efficient sales promotion, but they don’t know what ebooks are…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
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What are the points to consider when choosing a digital marketing tool? Introducing CRM tools and SFA tools
Marketing tools required by the acceleration of digital solutions. Although many companies are aware of the importance of digitalization in companies, it is predicted that there are many companies that say they have not yet adopted digital tools or do not fully understand what functions they have. You may not have enough information to make…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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What is digital marketing? Explaining digital marketing starting tomorrow
The web industry is attracting more and more attention due to the progress of digitalization and the spread of the new coronavirus infection. It is no longer possible to gain an advantage over your competitors without a web strategy. Under these circumstances, data utilization is particularly important. However, there are many things you may not…
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Maximizing small masses – What is the key to Kao's digital advertising investment?
Kao Corporation, a major Japanese chemical manufacturer, supplied its products through overwhelming television advertising, simultaneous distribution through sales companies, and mass displays. However, over the past 10 years, people’s lifestyles have changed significantly, and consumer needs have become more diverse and segmented. As a result, there is a growing demand for products and services that…
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Companies that fail and companies that succeed in digitalization/Explaining the points necessary for digital shift
Digitalization of their systems is an important issue for many companies. Due to the rapid spread of the Internet and smartphones, it is predicted that the digitalization of companies will continue to accelerate, with advertisements that used to be advertised on flyers being moved to social media and online sites. What kind of digital reforms…
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What has changed in 2020? Research on customer experience trends in the world and Japan (Survey by Acquia)
2020 was the year when the new coronavirus spread worldwide. How has customer experience (CX) changed compared to the previous year, 2019? Acquia Japan LLC has released the “Customer Experience Trend Report – Japanese Version.” This survey revealed the impact of the spread of the new coronavirus on: Frequency of contact with digital channels Online…
