Tag: Direct Mail
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What you can do to increase the open rate and click-through rate (CTR) of your BtoB email newsletter
In ” “, we touched on the role and benefits of an e-mail newsletter in BtoB marketing. This time, I would like to write down what you can do to increase the open rate of your email newsletter. In addition, at the end of the article, we will introduce recent examples of titles that received…
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Explaining how to send DM (direct message) on X (Twitter) and each setting method!
If you are a corporate marketer and are planning to use X (Twitter) from now on, you will definitely want to know about the “DM (direct message) function.” By using DM, you can have private and private conversations with other X (Twitter) users. This time, we will explain how to send DM on X (Twitter),…
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What marketers need is a “business” perspective – WACUL Kakiuchi talks about the essence of digital marketing
We develop services based on the theme of “leaving the things that machines (tools) are good at, and people concentrate on the essential measures that they should take,” and aim for success by maximizing the productivity of companies and marketers. WACUL Co., Ltd. contributes. Its representative director, Yui Kakiuchi, who is also active as a…
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What is email marketing? A thorough explanation of the benefits of implementation and key points for success
Many people may have heard of email marketing, but is it actually effective? Recently, many marketing methods are using new methods such as SNS, and you may be wondering if marketing using email is really effective. However, email marketing is extremely powerful, and if done well, it can be an effective marketing method. Kobayashi Pharmaceutical,…
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What is the role of DM in marketing? Its effects and points for implementation
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VUCA, BtoB, 3C, STP, CS, ES, etc. Marketing and the business environment surrounding it are flooded with horizontal letters and coined words, and even those in charge of actual work understand and explain them all. Can you do it? I think there are many people who lack confidence when asked this question. In particular, there…
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Resona Group's challenge to registering an account using an app: “Limitations of postal DM''
With the spread of smartphones, the development of apps is progressing, and financial institutions are also actively promoting the installation of their own apps. Resona Group has built the “Resona Group App,” which allows banking transactions to be completed in one go, and is appealing to users to use it. The company approached users who…
