Tag: Dsp
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Advantages and disadvantages of owned media
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To start using owned media, you need to understand how it differs from web advertising and SNS marketing, such as listings and DSP (a platform created to make it easier for advertisers to distribute ads). In addition, you must think about what owned media can solve for your company’s marketing issues and approach it strategically.…
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Types and how to choose DSP advertising (for human resources) that even beginners can understand
In the previous article ( How to use DSP to solve the problems faced by marketers ), we first explained about the ad distribution method called DSP (Demand-side Platform/Advertiser Platform). It also explains what solutions exist to the challenges marketers face. This time, we will explain the types and selection methods of which DSP should…
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How does programmatic internet advertising work? About advantages, disadvantages, and types
Programmatic advertising is a type of advertising that has seen increasing demand in recent years in the Internet advertising market. Programmatic advertising, which can respond to user needs and situations, is expected to be efficient and effective, and many companies are paying attention to it and adopting it. This time, we will explain the mechanism,…
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What is the differentiation of DSP? Points to leverage your company's strengths
In several series so far, I have explained the structure and functions of DSP, and the characteristics of each DSP (Demandside-Platform) vendor. [Past blog] This time, when actually using DSP as an advertiser, we will explain how to effectively utilize your company’s data and customer information and connect it to marketing activities. Marketing activities using…
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How to utilize DSP advertising effectiveness measurement! What are the points you should know?
So far, we have touched on a variety of information about DSPs, but this time we will look at the actual process and what kind of interactions you have with DSP vendors (distribution companies). We will also explain how to utilize the results. Flow from proposing DSP to implementation and post-implementation [At the time of…
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How can DSP solve the problems faced by marketers?
DSP advertising is becoming established as a general advertising distribution method. However, there is still room for expansion in marketing activities in the BtoB field. DSPs are distributed from various perspectives based on the combination of data and registered data information, but what is a DSP as a distributor of ? I would also like…
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A thorough explanation of DSP advertising! What is the basic mechanism and effective operation method?
This time, I will review the DSP advertising that I have explained so far, and explain the basic mechanism and content of DSP advertising and how to use it effectively. [Related articles] How can DSP solve the problems faced by marketers? About the basic mechanisms of SSP, DSP, and RTB Basic mechanism of DSP Again,…
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What is DSP? A thorough explanation of everything you need to know, from the mechanism of DSP advertising to its relationship with SSP and media.
In today’s world, where the amount of media and other information has increased dramatically due to the spread of the Internet, DSP advertising has become one of the essential tools for corporate growth. It is important for marketers to correctly understand the meaning of DSP and SSP and utilize them in order to deliver advertisements…
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Solve marketing issues by using solutions! The success story is revealed!
So far, we have explained the mechanisms, functions, distribution methods, and types of networks used in ad distribution, focusing on DSP. In addition, in the previous column ( ), we explained the billing method of DSP. Now, I would like to introduce the effects and success stories of our company since we actually started distributing…
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What are the costs involved when placing DSP ads and what is the appropriate advertising cost?
In the previous DSP column ( ), we talked about the areas of ad technology such as ad networks and DSP. This time, I would like to explain the preparation, cost, and effect measurement when actually placing an advertisement on DSP. The path to DSP distribution, from vendor selection to distribution The flow of DSP…
