Tag: Email Newsletter
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Explaining how to use e-mail newsletters to be effective in BtoB! Points to keep in mind when creating and distributing
In BtoB marketing, e-mail newsletters are an effective measure to induce requests for materials and inquiries from prospective customers. This time, we will introduce how to effectively use e-mail newsletters in BtoB marketing. Why use email newsletters in BtoB? In BtoB , the unit price per order is often high, and since multiple parties are…
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What you can do to increase the open rate and click-through rate (CTR) of your BtoB email newsletter
In ” “, we touched on the role and benefits of an e-mail newsletter in BtoB marketing. This time, I would like to write down what you can do to increase the open rate of your email newsletter. In addition, at the end of the article, we will introduce recent examples of titles that received…
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Increase your open rate! What are the techniques and tips for creating email newsletter subject lines?
E -mail newsletters are an effective way to communicate with potential customers. Since e-mail newsletters can be sent to many potential customers all at once, it is important to get them to open them. This time, we will introduce techniques and tips for creating email newsletters that will lead to higher open rates. How do…
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How to do AB testing via email? Verification points
AB testing is carried out to improve the effectiveness of advertising distribution and websites, but it is also effective for e-mail newsletter measures. This time, we will introduce verification points and points to be aware of regarding AB testing in e-mail newsletter measures. What is AB testing? AB testing is a test that prepares two…
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What is an e-mail newsletter? The purpose and benefits of distribution, and how to increase the open rate
If you are a mobile/smartphone user, you have probably received an e-mail newsletter at least once. E-mail newsletters are known as one of the marketing methods, but when it comes to distributing them, it can be difficult to know how to respond. We will comprehensively explain everything from the definition of e-mail newsletters to their…
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How to measure the effectiveness of e-mail newsletters? Explaining the indicators and KPIs that should be set
Even if you are distributing e-mail newsletters to existing lists, we often hear people say that they don’t know what’s wrong or what needs to be improved. Effectiveness measurement is the solution to these concerns. Successful e-mail newsletters cannot be achieved without measuring effectiveness. This time, we will introduce in detail the importance of measuring…
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How can I increase the click rate (CT rate) of my email newsletter? Explaining the indicators you should look at and tips!
In order to aim for with email newsletter measures, the next metric that needs to be improved after the open rate is the click rate. The key is to have potential customers who open the email click on the transition link (CTA) and transition to the page you want to be directed to, without letting…
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Are you sending it without permission? What is opt-in/opt-out to be careful about when distributing e-mail newsletters?
E-mail newsletters are an effective way to introduce your company’s new products and services, but did you know that there are strict rules for using your customers’ e-mail addresses? Customer names and email addresses are protected by law as personal information. This time, we will explain the opt-in/opt-out that you should be careful about when…
