Tag: Forum
-
philip kotler meaning
Philip Kotler is an American management scholar and is known as a leading authority on modern marketing . He has written numerous books, including “Principles of Marketing” and “Marketing Management.” Philip Kotler’s most important accomplishment is that he proposed a framework called STP . In order to achieve consumer-oriented marketing, the STP strategy allows you…
-
Meaning of review
Review is an English word that means criticism or commentary. It is a compound word of “re” + “view”, and review articles and magazines are sometimes called “review articles”. Review is often understood in a broad sense, and there are cases where the word is used to express reinvestigation, scrutiny, inspection, commentary, inspection, etc. Reviews…
-
Owned media content design – selection and design of customer acquisition channels
Owned media refers to all media owned by a company, and among these, it limits the content that transmits information related to the company’s products and services, or information that users find useful even if it is not directly related. It may be called. This time, we will finally talk about the stage of designing…
-
What does navigation mean?
What is navigation? Navigation is an English word that means “navigation, navigation, flight, operational instructions.” It generally refers to the route or directions to a destination, and is also used in Japanese English. In the IT context, it is mainly used in two senses: Website navigation A navigation menu is a menu placed on a…
-
What is UGC? Thorough explanation of why it is attracting attention and specific methods
With the spread of smartphones, it has become possible for users to send out content themselves. User content, which is more trusted than content sent by companies, has become an important part of corporate marketing activities. This time, we will introduce UGC, which refers to user content, along with the reasons why it is attracting…
-
Meaning of funnel
A “funnel” (or “marketing funnel”) is a model of the psychological process (including behavior) from when a customer becomes aware of a product or service to when they make a purchase. In the first place, “funnel” means “funnel” in Japanese, and is a tool used to pour liquid into a container with a narrow mouth.…
-
What does segmentation mean?
Segmentation is the process of dividing the market into various categories and grouping them into smaller groups. These small groups are called segments, and the process of deciding which segment to target is called targeting . Segmentation is the basis of marketing strategy . By performing segmentation, you can identify groups with specific needs and…
-
Meaning of plugin
What is a plugin? Plug-in is an English word that means an outlet. In the IT industry, it is more often used to refer to a program for adding extended functionality, rather than an outlet. In addition, these programs are generally small in size, so even when added to a website or homepage , they…
-
What does scratch development mean?
Scratch development is a development method that involves developing a new product from scratch. In other words, scratch development is a development method that is not based on something that already exists. For example, information system development refers to developing a new system from scratch, rather than customizing an existing package or modifying a system…
-
Meaning of owned media
Owned media refers to websites (information media) owned by your company. In English, it is written as “Owned Media,” and it is a combination of “owned,” which means “to own,” and “media,” which means “medium.” Owned media allows you to gather potential customers by disseminating detailed and related information about your products and services, so…
