Tag: Framework
-
What is 4C analysis? Explaining the meaning, how to use it, and the difference between 4P analysis and 5C analysis
—
by
“4C” and “4C analysis” are important elements when planning a company’s marketing strategy . 4C and 4C analysis are characterized by conducting marketing from the customer’s perspective in order to respond to diversifying needs. What kind of problems do the products and services offered by companies solve?In recent years, when customer value has become more…
-
What is AIDMA? A thorough explanation of the differences with AISAS and the concept of the framework!
When implementing marketing activities, it is essential to predict customer behavior and approach customers at the right time. To do this, you need to understand the typical customer journey to purchase. A framework called AIDMA is essential for understanding the general purchasing process of customers. Therefore, this time, we will explain what AIDMA is in…
-
Explaining the importance of value proposition canvas (VPC), how to create it, and examples
—
by
The Value Proposition Canvas is a framework for resolving the misalignment between your products and services and customer needs. Considering value propositions has become increasingly important in recent years as companies have to differentiate themselves from the competition. In this article, we will thoroughly explain the importance of the value proposition canvas and how to…
-
Introducing how to write a mind map and recommended free tools
—
by
A mind map is a useful framework when you want to organize your thoughts. If you can create a mind map in the correct way, you can use it in a wide range of situations, such as generating ideas at work, giving presentations, reviewing your studies, and self-analysis. In this article, we will provide an…
-
Explaining the basic meaning of product life cycle (PLC)
—
by
Product life cycle (PLC) is the process from when a product appears on the market, expands sales, and eventually declines from the market, and is like the “life of a product.” Knowing the product life cycle allows you to create effective marketing strategies for your products, leading to more profits. In this article, we will…
-
Strengthen your marketing skills with Marketing Trace
—
by
Designers trace (copy) high-quality banners to increase the variety of designs. For marketers as well, by tracing companies’ excellent marketing strategies, they can strengthen the thinking skills required of marketers. This time, we will introduce marketing tracing, which is effective for strengthening marketing skills. Reference site: Marketing Trace/Marketer’s muscle training｜Yuki Kurosawa｜note Reference book: Marketing thinking…
-
What is a framework? Easy-to-understand explanation of 15 selections for each usage scene
A framework is a framework for organizing ideas. In business where speed is important, using various frameworks allows you to organize your thoughts logically in a short period of time. In this article, we will take up typical business frameworks and explain them by usage scenario. What is a framework? Framework is a word that…
