Tag: Influencer
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What is "influencer marketing"? Thorough explanation from benefits to key points of success
“Influencer marketing” has recently become a popular marketing method for companies considering new advertising and customer attraction methods. In recent years, more and more people are using SNS to gain fans, and people with many fans are called “influencers.” Nowadays, an increasing number of companies are using influencers who have many fans and strong influence…
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What are the popular micro-influencers? Explaining their characteristics and usage examples
In recent years, people called micro-influencers have been attracting attention in the marketing world. Is there a difference between micro-influencers and the more commonly known influencers? Also, what are its characteristics? This time, we will introduce the characteristics of micro-influencers and the benefits and examples of using them as human resources. Related articles [Part 1]…
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Explaining the meaning and definition of influencer! How to use it in marketing
With the spread of SNS, the term “influencer” has become widely used, but do you know its specific meaning and definition? Nowadays, SNS is as powerful as other advertising media, and influencers play an important role in marketing . In this article, we will explain the meaning and definition of influencer, what role influencers play…
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Bringing new value to travel with IT and influencers – WILLER MARKETING's marketing strategy to make travel more exciting
Starting with the express bus business known as “WILLER EXPRESS,” we are developing a railway business, an on-demand transportation service business, a travel-themed entertainment business, and a global business centered on ASEAN. WILLER Group continues to create value. WILLER MARKETING Co., Ltd. is responsible for the group’s marketing strategy and supports the group’s growth through…
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Introducing how influencers use celebrities! What is a good way to use it in the BtoB area?
In today’s world where the number of information senders is saturated, people who have a particularly large number of followers or whose information attracts attention each time are called influencers. Influencer marketing is the use of influencers on platforms such as Twitter, Instagram, and YouTube to increase awareness and sales of your products. However, although…
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What is the preference for influencers among women in their 20s to 40s? “PR clear” is the key to success in influencer marketing (Trenders survey)
Trenders, which provides next-generation “micromarketing” under the mission of “capturing trends and creating a new era,” will be offering “influencer favorites” from March 4th to March 5th, 2021. Conducted a sensitivity survey. We conducted an online survey of 527 women in their 20s to 40s about their favorite influencers, whether they have experience consuming influencers,…
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Changes in advertising concepts seen in influencer marketing
Influencer marketing is gaining attention these days. The method of marketing itself is changing from mass marketing, which deploys measures over a wide range, to personalized marketing, which develops content and various measures tailored to each customer. As times change, people’s recognition, consideration, and purchase criteria for products are also changing. For example, messages from…
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