Tag: Kao
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4th Basic Key of Marketing: 4Ps and Segmentation Kao Hirosawa Series
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In the previous article ( ), we examined marketing management as a practical matter from the perspective of Michael Porter ‘s theory of competitive strategy. Focusing on the structure and mechanism of a company while centering on the concept of value chain, we will explain that the structure and sources of competitive advantage differ depending…
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Part 3: Marketing management in practice from a value chain perspective Kao Hirosawa series
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In the previous article ( ), we talked about the concept of managerial marketing, which views marketing from a perspective. ) So, we confirmed the definition and classification of management strategies, their relationship with marketing strategies , and their respective positions. This time, let’s go one step further from the hierarchical and conceptual discussion of…
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Part 2: What is the difference between business strategy and marketing strategy? ~What is the essence of a good strategy~ Kao Hirosawa series
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In the previous article ( ), we talked about the history and definition of marketing , the concept of “managerial marketing” that views marketing from a management perspective, and its characteristics. I introduced about. It explains that “Managerial marketing is a strategy that considers a company’s strategy itself as marketing, and involves decision-making by management.”…
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Part 1: What is marketing? ~Different levels of marketing classification and interpretation~ Kao Hirosawa series
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What is “ marketing ”? When asked this question, many people may find it difficult to immediately give a clear answer. There are various reasons for this, but one of the major reasons is that the concept of the word “marketing” and the phenomena it encompasses are extremely broad, and the concept itself has various…
