Tag: Live Commerce
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Live commerce is attracting attention around the world, which is accelerating due to the influence of coronavirus
These days, buying things online has become commonplace. This trend has further accelerated due to people refraining from going out during the coronavirus pandemic. Under such circumstances, a new trend of “live commerce = selling goods and services through live streaming” is spreading mainly in China. It is a new form of EC, with many…
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One in three people have made a purchase through TikTok – Highly accurate "recommendation feed" stimulates purchase intent (TORIHADA survey)
TORIHADA, which provides creative know-how including TikTok and cutting-edge digital marketing, conducted a “Survey on purchasing behavior of products/services triggered by TikTok” from February 24th to March 1st, 2021. We compiled and analyzed valid responses from 1,035 men and women in their teens to fifties who use TikTok, and announced the results. Reference source: Conducted…
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What is live commerce that can be expected to increase sales? Explaining the flow up to distribution and the points necessary for success
The EC (Electronic Commerce) industry has grown rapidly in the new normal era. Due to the spread of the new coronavirus infection, opportunities for consumers to shop online have rapidly increased, and e-commerce competition among companies has become more intense. Therefore, companies are adopting live commerce as a new sales style. This is a new…
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Reasons why live commerce is chosen to resolve weaknesses in EC services/Advantages and disadvantages also explained
“Live commerce” is attracting attention as a new sales strategy in the new normal era. Live commerce is an online live streaming service that is said to “change the future of e-commerce.” It is characterized by the ability to “enable real-time two-way communication between consumers and distributors,” something that traditional e-commerce did not have. In…
