Tag: Ma
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What is a trigger? We will also explain the role of triggers in MA.
The word trigger has a broad meaning, and in many cases refers to a trigger for a user to make a purchase , or a trigger for something specific. If you can understand the triggers that are useful for users, it will be of great help when considering future measures. Therefore, in this article, we…
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What is the meaning of synergy effect? Introducing examples in marketing
If you’re a marketer, you’ve definitely heard of the “synergy effect.” Due to diversifying consumer needs and intensifying competition between companies, an increasing number of companies are aiming for synergy effects. This time, we will explain the meaning, importance, and examples of synergy effects. What is synergy effect? In Japanese, synergy is “synergistic effect,” and…
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What are activities in MA (Marketing Automation)? Also explains web activity!
Activity refers to the actions that users take on the web. By analyzing activity, you can see whether your company’s measures are optimal and find out more fundamental user needs. Therefore, in this article, we will provide a more detailed overview of the activities and explain the activities in MA (marketing automation) . We will…
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Introducing 10 MA (Marketing Automation) tools! Thorough comparison of each tool
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By using MA (marketing automation) tools, you can not only improve sales efficiency but also increase recurring customer sales (LTV). However, there are so many types of MA that many people do not know which tool to choose. Therefore, in this article, we will provide an overview of MA tools and introduce 10 recommended MA…
