Tag: Management Strategy
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Interview with Yasutaka Fukuda about the latest trends in B2B SaaS and the path to success for Japanese companies
Japan Cloud is a company that carefully selects SaaS companies with excellent technology and innovation from around the world and introduces them into the Japanese market. The 11 affiliated companies that we jointly manage are all B2B SaaS backed by advanced technology. This time, we spoke to Yasutaka Fukuda, President of Japan Cloud, about changes…
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Part 2: What is the difference between business strategy and marketing strategy? ~What is the essence of a good strategy~ Kao Hirosawa series
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In the previous article ( ), we talked about the history and definition of marketing , the concept of “managerial marketing” that views marketing from a management perspective, and its characteristics. I introduced about. It explains that “Managerial marketing is a strategy that considers a company’s strategy itself as marketing, and involves decision-making by management.”…
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What is Ateam's winning strategy for digital marketing? | Ateam series No. 1
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and EC business, aims to further improve brand power and expand its business, and aims to further improve its brand power and expand its business. The company is aiming for M&A with an EV (business value) of up…
