Tag: Owned Media
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About platforms (CMS) that are convenient for operating owned media
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By using a platform (CMS), you can easily create and update owned media without having to ask a specialized production company. Utilizing a platform (CMS) is essential for owned media, where speedy information dissemination is an important point. This time, we will explain a platform (CMS) that is convenient for operating owned media. What is…
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Show your company's stance through owned media. Corporate branding undertaken by LIFULL, which operates Japan's largest comprehensive real estate and housing information service "LIFULL HOME'S"
LIFULL Co., Ltd. has achieved dramatic growth with its corporate message of “Making every LIFE FULL.” “LIFULL HOME’S,” one of Japan’s largest comprehensive real estate and housing information services, “LIFULL Nursing Care,” one of Japan’s largest search sites for nursing homes and nursing care facilities, and “LIFULL Regional Revitalization,” which revitalizes regions by utilizing vacant…
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Utilizing owned media – What is the new triple media standard "PESO" model?
The standard for classifying corporate advertising media in Japan is the triple media of “paid media, ” “owned media,” and “earned media,” but overseas, the “PESO” model is mainly used. It is being said. This time, let’s focus on the “PESO” model and reconsider corporate advertising media. What is triple media? Triple media is said…
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Analyze search intent and use SEO-effective keywords in your content
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Analyze search intent and use SEO-effective keywords in your content Google is currently the leading search engine used around the world. One of Google’s policies is to “put user convenience first.” In other words, content that can satisfy the “search intent” of why users search will be evaluated by Google. This time, let’s take another…
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Basics of owned media: Difference between subdomain and subdirectory
Subdomains and subdirectories are used as SEO measures for owned media. Subdomains and subdirectories have different roles. By understanding and utilizing the difference between subdomains and subdirectories, you can implement effective SEO measures. Differences between subdomain and subdirectory structure The difference between a subdomain and a subdirectory can be thought of as the difference in…
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What is owned media? Explaining the meaning, purpose of operation, and specific success stories
Owned media is media that is owned by your company. Although it is a term that is often heard, many people may not know the details or the difference between it and a corporate website . Therefore, this time, we will explain in detail the meaning and purpose of owned media, and the difference between…
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Owned media strategy – think about the number of PVs and circulation rate
When formulating an owned media strategy, the number of PVs (page views), which shows how many times a site’s pages have been viewed, will definitely be positioned as one of the important indicators. However, it is actually very important to consider the migration rate as well as the number of PVs. This is because increasing…
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Key points for creating owned media: The importance of content tailored to the target
When creating owned media , it is important to clearly set targets and create content that matches the target’s search intent. Owned media attracts customers through natural search traffic. If you do not create content that matches the user’s search intent, it will be difficult to appear at the top of the search results and…
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How to set KPIs when building owned media?
I have written in detail about the marketing benefits and how to create owned media. After building your own media and opening it smoothly, what kind of indicators should you set to measure the effectiveness of your owned media? This time, we will think about KPI settings for owned media. Owned media launch When owned…
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Recruitment PR will change with year-round recruitment! Learn about recruitment public relations called “Recruitment Owned Media”
Part 1 Recruitment Owned media is an essential recruitment tool for job hunting in Reiwa! Speaker: Mr. Harutada Bando, Senior Consultant, HR Research Institute, ProFuture Inc. In today’s world where hiring is difficult, disseminating information via the internet is essential! Today I would like to talk about recruitment owned media. First of all, what is…
