Tag: Persona
-
Customer journey to discover the gap between customers and companies/Why is it necessary for marketing?
In today’s world where social media and SNS are experiencing dramatic growth and customers are diversifying, the use of the “customer journey” has become an essential process in order to further increase the effectiveness of a company’s marketing. What exactly is the customer journey, which is incorporated in various situations such as product and service…
-
6 ways to improve your target customer definition
—
by
Marketing work spans a wide range of areas, including website improvement, web advertising operations, online seminars, exhibition exhibitions, email newsletter distribution, and white paper creation, and often involves work and analysis on a computer. Therefore, compared to sales and customer success, the amount of customer contact is small and customer resolution tends to be low.…
