Tag: Positioning
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What is positioning? Thorough explanation of basic knowledge that can be used in marketing
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Do you know the word “positioning”? This positioning is very important from a marketing perspective when introducing your company’s products and services to the world. By establishing your positioning, you can make your product or service irreplaceable for customers, and sales can vary greatly even for the same product or service. Positioning is so important…
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What is segmentation? Differences with targeting, classification methods, and specific examples
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STP ( segmentation , targeting , positioning ) is extremely important when developing web marketing and branding strategies. Among these, “segmentation”, which means “classification” in Japanese, is important in selecting targets for promoting products and is the basis of marketing strategy . This time, in addition to “segmentation,” we will explain the meanings of the…
