Tag: Public Relations
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What is "PR"? Introducing meaning, importance, and basic knowledge
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If you look at the online environment, there is now a lot of information posted, and there is an abundance of similar company information, products, and services. In such a crowded situation, companies and marketers must devise various strategies to promote more useful information, increase added value to the services and businesses they provide, and…
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What is an Ambassador? Introducing the meaning and examples of ambassador marketing that you should know
With the rapid spread of the Internet and smartphones, “ambassador” and “ambassador marketing” have expanded through SNS. While many companies and organizations strategically utilize ambassadors and ambassador marketing, they are unable to evaluate their effectiveness and benefits, such as “Are ambassadors necessary for their company?” “Is there any point in incorporating ambassador marketing?” It seems…