Tag: Saas
-
What is ARPA, ARPU, ARPPU? An indicator that represents the average cost per customer used in SaaS business
—
by
Not limited to SaaS businesses, in subscription services where usage fees are incurred continuously over a certain period of time, such as communication services such as mobile phones, and paid social games, the average usage cost of a customer is determined by the growth potential of the business of the service. , It is also…
-
Points to learn from SaaS companies when creating event pages for BtoB sites
In BtoB marketing, seminars and events are the perfect place to acquire customers, and in terms of marketing, they are the perfect place to create lead generation and lead nurturing. On the other hand, the content created here is highly convenient content that can be used to improve engagement with existing customers. Email newsletters and…
-
Points to learn from SaaS companies when creating column pages for BtoB sites
For BtoB sites, column pages are effective pages for increasing traffic from search engines. A column page is a page that summarizes detailed information and related information about products and services in the form of article content. Blogs and owned media are similar formats. This time, we will introduce key points for creating column pages…
-
What is ASP (Application Service Provider)? Explain its features and differences from SaaS!
—
by
When considering business development by building a homepage or EC site, there are a wide variety of construction methods. Although ASP (Application Service Provider) is broadly defined, there is no problem if you think of it as a method of building a homepage or EC site. In this article, we will provide an overview of…
-
A must-see for young people who are worried about career development! Interview with Yasutaka Fukuda: “How to create a successful career”
Japan Cloud discovers outstanding SaaS companies around the world and collaborates with them to enter the Japanese market. At the center of this is Yasutaka Fukuda, a partner of Japan Cloud Computing and president of Japan Cloud Consulting. He previously served as a senior vice president at Salesforce and as president of the Japanese subsidiary…
-
Points to learn from SaaS companies when creating a download page for BtoB sites
One of the channels for acquiring potential customers is downloading materials. Document downloading allows prospective customers who visit your website to collect information to obtain their business card information in exchange for providing them with product/service introduction materials and white papers that summarize useful information. can. After downloading the materials, we will continue to maintain…
-
Points to learn from SaaS companies when creating example pages for BtoB sites [Part 1]
For BtoB companies, implementation examples fulfill the function and role of reviews sent by users in BtoC services. On the service sites of BtoB companies, implementation examples create a sense of trust and security in the services of site visitors. Implementation history and company logos also play a similar role, and depending on how they…
-
Interview with Yasutaka Fukuda about the latest trends in B2B SaaS and the path to success for Japanese companies
Japan Cloud is a company that carefully selects SaaS companies with excellent technology and innovation from around the world and introduces them into the Japanese market. The 11 affiliated companies that we jointly manage are all B2B SaaS backed by advanced technology. This time, we spoke to Yasutaka Fukuda, President of Japan Cloud, about changes…
-
Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]
For BtoB sites, case studies are highly versatile content that is effective no matter what stage of consideration a site visitor is in. Additionally, in order to maximize the effectiveness of the introduction examples on the site, it is important to create pages with fewer points. Points to learn from SaaS companies when creating example…
-
Key points for creating pricing pages for BtoB sites, learned from examples from SaaS companies
Price information on a BtoB site is also the trigger for users to become aware of products and services and visit the site, and is content that is located closer to conversion than other content on the site. This time, while introducing BtoB sites of SaaS companies, we will explain important points when considering pricing…